In a highly competitive distribution sector, one way to gain competitive advantage is to ensure that the customers are satisfied. It is also a fact that having a good transport system is a great factor to ensure long term services and growth the company. The study is to find the role transportation play in achieving customer satisfaction in the private distribution sector a case study at Ricky Boakye Yiadom Company Limited.
Eventually, the results are meant to improve the existing levels of customer satisfaction with the form of transportation. Specifically it seeks to uncover the factors accounting for the level of customer satisfaction in transportation of products.
The study reviewed major theoretical area to develop a framework which suggests that customer satisfaction in Distribution Company would be a function of service quality and customer orientation of service employees.
The data from the study constituted employees and customers of 35 people and was analyzed through a descriptive statistics. The study reveals that the mode of transportation does not always achieve smooth delivery and satisfaction desired but adds value to the mode of transport. It also shows that delivery times to customers are not always meet.
Most customers also agree that increase in customer satisfaction also depends on transportation. Furthermore, it is recommended on the basis of the evidence that to understand customer satisfaction better, the company must survey customers about both perceived service quality and the perception about satisfaction.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Background to the Study
- Statement of the Problem
- Objective of the study
- Research Question
- Relevance of the Study
- Scope of the Study
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research aims to explore the role of transportation in achieving customer satisfaction in the private distribution sector. Specifically, it investigates the challenges and opportunities associated with transportation within Ricky Boakye Yiadom Company Limited.
- The impact of transportation on customer satisfaction in the distribution sector
- The relationship between transportation efficiency and customer satisfaction
- The role of transportation in meeting customer expectations and building customer loyalty
- The challenges faced by distribution companies in managing transportation systems
- The potential for improvement in transportation practices to enhance customer satisfaction
Zusammenfassung der Kapitel (Chapter Summaries)
The Introduction chapter provides a comprehensive overview of the study, outlining its background, problem statement, objectives, research questions, relevance, and scope. The chapter highlights the importance of transportation in the modern economy and its significant role in achieving customer satisfaction. It also examines the challenges associated with transportation and its impact on customer satisfaction.
Schlüsselwörter (Keywords)
Customer satisfaction, transportation, distribution, private sector, supply chain management, delivery, logistics, service quality, customer expectations, customer orientation, efficiency, effectiveness, value added.
- Quote paper
- Dr. David Ackah (Author), Makafui R. Agboyi (Author), 2014, The Role of Transportation in Achieving Customer Satisfaction in a Private Distribution Company, Munich, GRIN Verlag, https://www.grin.com/document/284724
