The following Bachelor’s thesis deals with the (re-)production of gender-related and ethnic stereotypes in animated movies part of the Disney Princess franchise. The introduction to the topic is followed by an overview of the theory, which includes the concepts of diversity, gender, and ethnicity as well as an introduction into stereotypes. The literature review will on the one hand present the Disney corporation and on the other hand give insight into the topics of television in general and children’s television in particular. It also outlines the hitherto findings pertaining to the scientific field of “Disney, gender and ethnicity”. The next chapters contain an introduction to the Critical Discourse Analysis and the methodology, which is followed by the empirical part consisting of the analysis and discussion of the movies. The thesis is completed by the conclusion, which brings together the findings as well as putting them in relation to the rest of the thesis.
Table of Contents
1. Introduction
2. Theory
2.1. Diversity
2.1.1. Gender
2.1.2. Race & Ethnicity
2.1.3. Ethnic Minorities
2.2. Stereotypes
2.2.1. Gender Stereotypes
2.2.2. Racial Stereotypes
3. Literature Review
3.1. Television
3.2. Children & Television
3.3. Gender & Ethnicity/race in Children’s TV
3.4. The Walt Disney Corporation
3.4.1. Business History
3.4.2. The Princess Franchise (see Disney Consumer Products Website)
3.5. Gender & Ethnicity in Disney Movies
3.6. Adapting the fairy tales
4. Critical Discourse Analysis
5. Methodology
6. Film Analysis & Discussion
6.1. Overview of Movies
6.2. Gender Stereotypes
6.2.1. True (heterosexual) Love
6.2.2. Families, Mothers & Fathers
6.2.3. Demeanour and gender ideologies
6.2.3.1. Women are obedient and dutiful / Men are strong and heroic
6.2.3.2. Women as civilizing force
6.2.3.3. Women as instruments
6.2.4. Physical Appearance & Sexual Desire
6.3. Racial & Ethnic Stereotypes
6.3.1. Varied racial depiction and its implication
6.3.2. The Coloured Princesses
6.3.3. Language & Accents
7. Conclusion
Objectives and Research Scope
This thesis examines the (re-)production of gender-related and ethnic stereotypes within animated movies of the Disney Princess franchise over the past 75 years, focusing on whether these depictions have evolved or remain rooted in conservative, outdated ideologies.
- Analysis of gender roles and the influence of heterosexual normativity.
- Investigation of ethnic representation and the "bleaching" of non-white characters.
- Examination of the "beautiful-is-good" stereotype and its impact on children's self-perception.
- Critical assessment of Disney's adaptation of fairy tales to fit modern market requirements.
- Application of Critical Discourse Analysis to bridge the gap between media content and social construction.
Auszug aus dem Buch
6.2.1. True (heterosexual) Love
First, it has to be established that all love stories in these movies promote a heterosexual normativity. For the first three princesses, finding true and romantic love are the primary goals. They do not pursue any other interests but finding “the one” and the whole film is geared towards overcoming the obstacles to finally get to “the kiss of true love”. Later Disney Princess movies do not primarily focus on their heroines finding true love, but give them other goals to pursue first. However, during the course of the movie, these other goals slowly get pushed to the background as the (fulfilment) of the love story takes centre place. What also can be noted as a common thread in the movies, is that “finding love” very often serves as an escape route or as a means to satisfy the heroines’ longing for more.
Snow White knows her true love even before she ever met him. In the beginning of the movie, we see her cleaning the castle while singing “I’m wishing, for the one I love, to find me today. I’m hoping, and I’m dreaming, of the nice things he’ll say“. So not only is Snow White’s only goal in life to meet her true love, but on top of that she has to passively wait for her love to find her and does not actively seek out love herself.
Summary of Chapters
1. Introduction: Outlines the research goal of analyzing the evolution of gender and ethnic representation in Disney films and establishes the importance of critically examining these powerful media products.
2. Theory: Explores the theoretical framework of diversity, specifically gender and ethnicity, and provides a foundation for understanding how stereotypes function as "cognitive economy" and prescriptive social forces.
3. Literature Review: Reviews existing research on children's television, the business model of the Walt Disney Corporation, and previous academic inquiries into gender and racial stereotypes within Disney movies.
4. Critical Discourse Analysis: Introduces the methodological framework of Critical Discourse Analysis based on Siegfried Jäger, explaining why it is an appropriate tool for examining visual media like animated films.
5. Methodology: Details the adaptation of the analytical framework for film, describing the criteria used to evaluate movies, including institutional context, surface visualization, and ideological content.
6. Film Analysis & Discussion: Provides the empirical heart of the thesis, breaking down recurring themes such as the primacy of heterosexual love, family structures, gender ideologies, and racial stereotyping in the selected films.
7. Conclusion: Summarizes the findings, noting that despite superficial changes, Disney films largely persist in reinforcing traditional, patriarchal, and outdated social hierarchies under the guise of "happily-ever-after" entertainment.
Keywords
Disney, Princess Franchise, Gender, Race, Ethnicity, Stereotypes, Children’s TV, Critical Discourse Analysis, Heteronormativity, Media Representation, Patriarchal Structures, Cultural Bias, Animation, Socialization, Identity.
Frequently Asked Questions
What is the core focus of this thesis?
The thesis investigates how Disney movies, specifically the Princess franchise, (re-)produce gender and ethnic stereotypes, arguing that these depictions reinforce conservative and outdated societal norms.
What are the central themes discussed?
Key themes include the promotion of heterosexual normativity, the "beautiful-is-good" trope, the delegitimization of independent or "evil" female figures, and the westernization of non-white characters.
What is the primary research question?
The research asks how gender and ethnicity are portrayed in selected Disney feature-length films and in what ways these portrayals contribute to the reproduction of social stereotypes.
Which scientific method is applied?
The author uses Critical Discourse Analysis (CDA), adapted for visual media, to analyze how Disney's narratives construct and transmit ideological "knowledge" to child audiences.
What is the function of the main body?
The main body examines specific film analysis categories, such as the portrayal of love, family dynamics, gendered demeanour, and racial depictions, using comparative studies of older and newer Disney heroines.
Which keywords characterize this work?
The study is characterized by concepts such as Disney, Gender, Ethnicity, Stereotypes, Critical Discourse Analysis, Heteronormativity, and Cultural Bias.
How does Disney portray the families of its princesses?
Disney often depicts families as dysfunctional or non-existent (motherless heroines), which forces heroines to seek an "escape" through romantic marriage, thus validating the traditional nuclear family ideal.
What does the author conclude about the "evolution" of Disney heroines?
The author argues that while newer heroines may appear more active or independent, they ultimately conform to traditional societal roles, suggesting that any "progress" is merely a rebranding of old stereotypes.
- Citar trabajo
- Eva-Maria Krapfenbauer (Autor), 2013, The same old story? The portrayal of gender and ethnicity/race in Disney movies and the possible (re-) production of stereotypes over the course of the past 75 years, Múnich, GRIN Verlag, https://www.grin.com/document/284783
