Extracto
Table of contents
List of Tables
Abbreviations
Abstract
1. Introduction
2. PEST analysis of the European airline industry
2.1. Political factors
2.2. Economic and ecological factors
2.3. Social factors
2.4. Technological factors
3. SWOT analysis of Lufthansa
3.1. Strengths of Lufthansa
3.2. Weaknesses of Lufthansa
3.3. Opportunities of Lufthansa
3.4. Threats of Lufthansa
4. The value chain of an airline
4.1. The impact of mobile services on operations
4.2. The impact of mobile services on outbound logistics
4.3. The impact of mobile services on marketing and sales
3. Conclusion
References
Figures and Tables
Final del extracto de 28 páginas
- Citar trabajo
- Markus Biedermann (Autor)Doron Levy (Autor), 2013, The Impact of Mobile Services on the Interaction between Airlines and Passengers, Múnich, GRIN Verlag, https://www.grin.com/document/288252
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