Extrait
Table of Contents
Table of Figures
List of Tables
1. Introduction
2. Culture
2.1. Characteristics of Culture
2.1.1. Business Culture
2.2. Elements of Culture
2.2.1. Social Structure
2.2.2. Individuals, Families, and Groups
2.2.3. Social Stratification
2.2.4. Social mobility
2.2.5. Language
2.2.6. Communication
2.2.7. Nonverbal Communication
2.2.8. Religion
2.2.9. Values and Attitudes
2.2.10. Time
2.2.11. Age
2.2.12. Education
2.2.13. Status
3. The impact of Japanese Culture on Business
3.1 Hierarchical structure of Japanese society
3.2 Groupism
3.3 Wa
3.4 Obligation
4. Case Study
4.1. What is AFLAC?
4.2. Quacking Up a Storm of Business
4.3 AFLAC Duck in Japan
5. Group Work
Bibliography
Fin de l'extrait de 21 pages
- Citation du texte
- Isabelle Pipahl (Auteur), 2011, Quacking Up a Storm of Business. Case Studies in Export Management, Munich, GRIN Verlag, https://www.grin.com/document/289168
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