This paper focuses on the social performance of organizations based on a case study of British petroleum (BP) company. This is one of the largest petroleum companies that deal with
petroleum products. It deals with a variety of them that range from fuel, petrochemicals, energy and lubricants that are important in the contemporary society. It also deals with a variety of subcategories under these specific categories mentioned above. These subcategories are: Air Bp, BP Franchising, Gas/ fuel cards for businesses, BP Target neutral, Gas/ fuel cards, motor oil
lubricants, Asphalt & bitumen, BP fuels, Gas/ Petrol stations, Gas/petrol station locator, gas power and energy, industrial lubricants, route planner, LPG for the home, liquefied natural gas,
BP crudes, BP shipping, Marine fuels and lubricants, NGL, MSDS, and Petrochemicals .
Inhaltsverzeichnis (Table of Contents)
- Social Performance of Organizations
- British Petroleum (BP)
- External Environment and PESTEL Analysis
- Stakeholders and their Roles
- Improving Financial Performance through Stakeholder Collaboration
- Corporate Social Responsibility and the Gulf Oil Spill
- Leading a Coalition to Address Controversial Issues
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper analyzes the social performance of British Petroleum (BP), examining its operations, external environment, stakeholder relationships, and corporate social responsibility initiatives. It aims to identify key factors influencing BP's success and explore strategies for improving its financial performance and addressing controversial issues.
- Social performance of organizations and its application to BP
- The role of the external environment (PESTEL analysis) in organizational success
- Stakeholder relationships and their influence on BP's performance
- Strategies for improving BP's financial performance through stakeholder collaboration
- Corporate social responsibility and the challenges posed by BP's environmental record
Zusammenfassung der Kapitel (Chapter Summaries)
Social Performance of Organizations: This section introduces the concept of social performance, defining it as the organization's implementation of its goals to realize its vision. It sets the stage for the case study of British Petroleum, emphasizing the importance of aligning organizational actions with its stated mission and future aspirations. The section lays the foundation for understanding how BP's actions, both positive and negative, contribute to its overall social performance.
British Petroleum (BP): This chapter provides an overview of British Petroleum (BP), highlighting its size, scope, and diverse range of products and services. It establishes the context for the case study by describing BP's significant presence in the global energy market. This serves as the backdrop for examining BP's social and environmental impacts.
External Environment and PESTEL Analysis: This section analyzes BP's external environment using a PESTEL framework (Political, Economic, Social, Technological, Environmental, Legal). It focuses on political instability and governmental regulations as critical factors impacting BP's operations and success. The chapter underscores the importance of proactive environmental scanning to mitigate threats and capitalize on opportunities in the volatile energy sector.
Stakeholders and their Roles: This chapter identifies key stakeholders in BP's operations—customers, the community, and the government—and examines their roles and relationships with the company. It emphasizes the importance of stakeholder support for organizational success and highlights the positive relationships BP has cultivated with its key stakeholder groups, suggesting a foundation for continued growth and acceptance.
Improving Financial Performance through Stakeholder Collaboration: This section explores strategies for enhancing BP's financial performance by leveraging stakeholder collaboration. It proposes several avenues for improvement, including increased sales, enhanced corporate social responsibility efforts, government policies promoting flexibility, and subsidies to attract investors. The core argument is that collaborative efforts from all stakeholders are vital for sustained success.
Corporate Social Responsibility and the Gulf Oil Spill: This section examines BP's corporate social responsibility (CSR) initiatives, critically analyzing its environmental record. The devastating impact of the Gulf of Mexico oil spill is highlighted as a major setback for BP's CSR image and public trust. This analysis sets the stage for considering effective strategies to address such crises.
Leading a Coalition to Address Controversial Issues: This chapter focuses on managing the fallout from the Gulf oil spill. It outlines a strategic approach for assembling a coalition of stakeholders to address the controversial issues arising from the spill. The proposed coalition includes community and customer stakeholders, utilizing their respective strengths and leveraging their influence to pressure BP to improve its practices and restore trust.
Schlüsselwörter (Keywords)
British Petroleum (BP), Social Performance, Corporate Social Responsibility (CSR), Stakeholder Engagement, PESTEL Analysis, Gulf Oil Spill, Environmental Impact, Stakeholder Collaboration, Financial Performance, Coalition Building.
Frequently Asked Questions: A Comprehensive Analysis of British Petroleum's Social Performance
What is the overall focus of this analysis?
This analysis comprehensively examines the social performance of British Petroleum (BP), exploring its operations, external environment, stakeholder relationships, and corporate social responsibility (CSR) initiatives. It aims to identify key factors influencing BP's success and explore strategies for improving its financial performance and addressing controversial issues, particularly in the wake of the Gulf Oil Spill.
What topics are covered in the Table of Contents?
The analysis covers: Social Performance of Organizations; British Petroleum (BP) overview; External Environment and PESTEL Analysis; Stakeholder Roles and Relationships; Improving Financial Performance through Stakeholder Collaboration; Corporate Social Responsibility and the Gulf Oil Spill; and Leading a Coalition to Address Controversial Issues.
What are the key objectives and themes?
Key objectives include analyzing BP's social performance, the impact of its external environment (using PESTEL analysis), the influence of stakeholder relationships, strategies for improving financial performance through collaboration, and the challenges posed by BP's environmental record, especially the Gulf Oil Spill. The core theme is understanding how BP's actions contribute to its overall social performance and how it can improve.
What does each chapter summarize?
Each chapter provides a detailed analysis of a specific aspect of BP's social performance. For example, the chapter on "Social Performance of Organizations" introduces the concept and its relevance to BP. The "External Environment and PESTEL Analysis" chapter examines political, economic, social, technological, environmental, and legal factors affecting BP. The chapter on the "Gulf Oil Spill" analyzes its impact on BP's CSR and public trust. Other chapters delve into stakeholder relationships, strategies for financial improvement through collaboration, and coalition-building to address controversial issues.
What are the key stakeholders identified, and what are their roles?
Key stakeholders identified include customers, the community, and the government. Their roles and relationships with BP are examined, emphasizing the importance of stakeholder support for organizational success.
How does the analysis address the Gulf Oil Spill?
The Gulf Oil Spill is a central case study, highlighting its devastating impact on BP's CSR image and public trust. The analysis explores strategies for managing the fallout, including building a coalition of stakeholders to address the resulting controversies and restore public confidence.
What strategies are suggested for improving BP's financial performance?
The analysis proposes strategies for enhancing BP's financial performance through stakeholder collaboration. These include increased sales, enhanced CSR efforts, supportive government policies, and attracting investors through subsidies. The core argument is that collaborative efforts are vital for sustained success.
What are the key words associated with this analysis?
Key words include British Petroleum (BP), Social Performance, Corporate Social Responsibility (CSR), Stakeholder Engagement, PESTEL Analysis, Gulf Oil Spill, Environmental Impact, Stakeholder Collaboration, Financial Performance, and Coalition Building.
- Citation du texte
- Adams Kisilu (Auteur), 2015, Social Performance of Organizations at the Example of BP, Munich, GRIN Verlag, https://www.grin.com/document/293561
