Strategy Process. The internal and external business environment of News Corporation


Term Paper, 2011

16 Pages, Grade: 66%


Excerpt


Table of Contents

Abstract

1.0 Introduction

2.0 Environment and Strategic Position
2.1 The PEST method
2.1.1 Influence of Macroenvironment on the Microenvironment
2.2 Porter’s five forces model
2.3 Value chain model

3.0 Company Selected

4.0 Current Strategic Position of News Corporation
Table 1 PEST analysis
Figure 3
Porter’s Five Forces analysis of global media industry
4.1 Porter’s five forces analysis
Table 2
Value Chain
Figure 4 SWOT analysis

5.0 Changing Business Environment
Table 3 Change in the Business Environment and its Effect on News 13 Corporation

6.0 Conclusion

References

Appendix 1 - Academic Journal Chosen

Excerpt out of 16 pages

Details

Title
Strategy Process. The internal and external business environment of News Corporation
College
Glasgow Caledonian University  (Caledonian Business School)
Course
MBA (full time)
Grade
66%
Author
Year
2011
Pages
16
Catalog Number
V295369
ISBN (eBook)
9783656936251
ISBN (Book)
9783656936268
File size
466 KB
Language
English
Keywords
Strategy Process, PEST, PESTEL, business environment, News Corporation, strategy, business, microenvironment, macroenvironment, Porter’s five forces, Value Chain model, STRATEGIC POSITION, SWOT, analysis, business models, Corporate Social Responsibly, CHANGING BUSINESS ENVIRONMENT, Icarus paradox, media company, media industry, Global Media Industry, new technologies
Quote paper
Gaurav Gupta (Author), 2011, Strategy Process. The internal and external business environment of News Corporation, Munich, GRIN Verlag, https://www.grin.com/document/295369

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