News Corporation is one of the largest media companies in the world. In this paper, the current strategic position of this company is analysed, and the influences of the changes in the business environment, on this company, have been determined. The analysis of the internal and external business environment of the global media industry has been done. The analysis has revealed that the key strategic aspects facing this company are the change in the attitudes of the consumers with regard to the increase in their awareness towards socially responsible business activities, shift in popularity from the traditional media channels of newspapers, magazines and television to the internet, the entry of traditional non media companies into the industry, and change in the conventional ways of doing business. News Corporation needs to amend its strategy towards incorporating these changes.
Table of Contents
Abstract
1.0 Introduction
2.0 Environment and Strategic Position
2.1 The PEST method
2.1.1 Influence of Macroenvironment on the Microenvironment
2.2 Porter’s five forces model
2.3 Value chain model
3.0 Company Selected
4.0 Current Strategic Position of News Corporation
Table 1 PEST analysis
Figure 3
Porter’s Five Forces analysis of global media industry
4.1 Porter’s five forces analysis
Table 2
Value Chain
Figure 4 SWOT analysis
5.0 Changing Business Environment
Table 3 Change in the Business Environment and its Effect on News 13 Corporation
6.0 Conclusion
References
Appendix 1 - Academic Journal Chosen
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