Extracto
Content
1. Introduction
2. A Brief History of Wine in China
2.1. Chinese Tradition and Alcoholic Beverages
2.2. The Emergence of Wineries
2.3. The Asian Crisis and Its Aftermath
3. China’s Wine Industry: Facts and Figures
3.1. Market Value and Structure
3.2. China’s Domestic Wine Industry
3.2.1. Wine Regions and Brands
3.2.2. Major Players and their Strategies
3.2.3. Preferences and Prices
3.2.4. Trends for Chinese Wines
3.3. Imported Wines in China
3.3.1. Main Exporting Countries
3.3.2. Prices and Preferences
3.4. Foreign Wine as an Asset
3.5. Policy Environment
3.5.1. Tariff Regulations
3.5.2. Labeling
3.6. Distribution Channels
3.6.1. Importers and Wholesale Distributors
3.6.2. On-Trade and Off-Trade Distribution
3.7. Excursus: EU Agricultural Exports to China
4. References (including additional literature recommendations)
- Citar trabajo
- Melanie Bobik (Autor), 2010, China’s Wine Industry. A Brief History, Facts And Figures, Múnich, GRIN Verlag, https://www.grin.com/document/298622
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