Extracto
INDEX
INTRODUCTION
CHAPTER ONE: THE MARKET OF LUXURY GOODS: GENERAL CHARACTERISTICS
1.1 The concept of luxury
1.2 The supply and demand of luxury goods
1.3 Luxury and Made in Italy
CHAPTER TWO: THE DIVIDE OF SEPTEMBER 2008
2.1 The market of luxury goods during the crisis years
2.2 The trend of Italian companies in the luxury goods industry
2.3 Beyond the crisis: new markets and new strategies
CHAPTER THREE: THE BVLGARI CASE
3.1 The areas of business: a changing environment
3.2 The kickbacks of the international financial crisis
3.3 Getting past the crisis: creativity, cost containment and the LVMH factor
CONCLUSIONS
BIBLIOGRAPHY
Volumes
Articles and Papers
Final del extracto de 44 páginas
- Citar trabajo
- Angela Eva Alunni (Autor), 2014, The Effects of the Economic Crisis on the Luxury Brand Market, Múnich, GRIN Verlag, https://www.grin.com/document/299352
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