Grin logo
en de es fr
Shop
GRIN Website
Publish your texts - enjoy our full service for authors
Go to shop › Business economics - Business Management, Corporate Governance

The Importance of National and Corporate Culture on International Management

Title: The Importance of National and Corporate Culture on International Management

Term Paper (Advanced seminar) , 2012 , 11 Pages , Grade: 1,3

Autor:in: Eva Schruff (Author)

Business economics - Business Management, Corporate Governance
Excerpt & Details   Look inside the ebook
Summary Excerpt Details

This term paper explores the effect of culture on international business. In order to do so, it first evaluates the influence of national culture and then the influence of corporate culture on international management. In the end it presents and analyzes a new framework which argues that these two types of culture interrelate and that both shape international management practices.

In 2010 Wal-Mart Inc. has been the world’s top retailer with revenues of US$ mil 405,046. However, they have never managed to establish Wal-Mart Germany since they have entered the market in late 1997. They left the market with huge losses in 2006.
“In Germany, analysts say, Wal-Mart never got traction in a market characterized by unrelenting price competition, well-established discounters and the cultural resistance of German shoppers to hypermarkets, which sell fresh vegetables a few aisles away from lawn mowers.”

Excerpt


Inhaltsverzeichnis (Table of Contents)

  • Introduction
  • Main Part
    • The importance of national culture on international management
    • The importance of corporate culture on international management
    • A new attempt: national and corporate culture interact
  • Conclusion
  • References

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This term paper examines the influence of culture on international business by evaluating the impact of both national and corporate culture on international management. It also explores the interaction between these two types of culture and how they jointly shape international management practices.

  • The impact of national culture on international business and management practices
  • The significance of corporate culture in shaping organizational behavior and achieving success in international markets
  • The interaction between national and corporate culture and its influence on international management practices
  • The importance of understanding and adapting to cultural differences for effective international business operations
  • The potential challenges and benefits of managing diversity within organizations with a strong corporate culture

Zusammenfassung der Kapitel (Chapter Summaries)

The introduction sets the stage for the discussion by highlighting the crucial role of culture in international business, particularly in light of global expansion. It uses the example of Wal-Mart's unsuccessful foray into the German market to illustrate the potential consequences of cultural mismatch. The paper argues for the need to consider culture in international management and explores the ongoing debate surrounding the relative importance of national and corporate culture.

The main part of the paper delves into the importance of national culture on international management, emphasizing the diverse cultural landscapes and the challenges of adapting to new environments. It presents the concept of comparative management and its significance in navigating cultural differences. The paper also highlights the interconnectedness of different aspects of national culture and its profound impact on international business.

Further, the importance of corporate culture in international management is discussed, exploring both its positive and negative effects. The paper explains how corporate culture shapes employee behavior, fosters a sense of belonging, and serves as a control mechanism. It also emphasizes the potential for innovation and creativity driven by a strong corporate culture. Additionally, the paper acknowledges the challenges associated with a strong corporate culture, such as managing diversity and the potential for xenophobia.

Schlüsselwörter (Keywords)

The key themes and concepts explored in this paper include national culture, corporate culture, international management, cultural diversity, comparative management, cultural adaptation, intercultural competence, organizational behavior, and globalization.

Excerpt out of 11 pages  - scroll top

Details

Title
The Importance of National and Corporate Culture on International Management
College
Berlin School of Economics and Law
Course
Work Business and Society
Grade
1,3
Author
Eva Schruff (Author)
Publication Year
2012
Pages
11
Catalog Number
V300251
ISBN (eBook)
9783656965633
ISBN (Book)
9783656965640
Language
English
Tags
International Management International Business Culture Influence of Culture Corporate Culture Internationalization International Strategy
Product Safety
GRIN Publishing GmbH
Quote paper
Eva Schruff (Author), 2012, The Importance of National and Corporate Culture on International Management, Munich, GRIN Verlag, https://www.grin.com/document/300251
Look inside the ebook
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
Excerpt from  11  pages
Grin logo
  • Grin.com
  • Payment & Shipping
  • Contact
  • Privacy
  • Terms
  • Imprint