The Importance of National and Corporate Culture on International Management


Trabajo, 2012

11 Páginas, Calificación: 1,3


Resumen o Introducción

This term paper explores the effect of culture on international business. In order to do so, it first evaluates the influence of national culture and then the influence of corporate culture on international management. In the end it presents and analyzes a new framework which argues that these two types of culture interrelate and that both shape international management practices.

In 2010 Wal-Mart Inc. has been the world’s top retailer with revenues of US$ mil 405,046. However, they have never managed to establish Wal-Mart Germany since they have entered the market in late 1997. They left the market with huge losses in 2006.
“In Germany, analysts say, Wal-Mart never got traction in a market characterized by unrelenting price competition, well-established discounters and the cultural resistance of German shoppers to hypermarkets, which sell fresh vegetables a few aisles away from lawn mowers.”

Detalles

Título
The Importance of National and Corporate Culture on International Management
Universidad
Berlin School of Economics and Law
Curso
Work Business and Society
Calificación
1,3
Autor
Año
2012
Páginas
11
No. de catálogo
V300251
ISBN (Ebook)
9783656965633
ISBN (Libro)
9783656965640
Tamaño de fichero
635 KB
Idioma
Inglés
Palabras clave
International Management, International Business, Culture, Influence of Culture, Corporate Culture, Internationalization, International Strategy
Citar trabajo
Eva Schruff (Autor), 2012, The Importance of National and Corporate Culture on International Management, Múnich, GRIN Verlag, https://www.grin.com/document/300251

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