This paper comprises a stakeholder grid and a competence map for the Spanish fashion retailer Zara, as well as a chapter including strategic recommendations based on both the two maps and additional insights gained through an extensive literature review. By using both a stakeholder grid and a competence map, strategic issues related to Zara are analysed both from an external and from an internal perspective. Moreover, the paper includes comments on the process of developing the stakeholder grid and the competence map, and may thus help prospective users of these tools apply them appropriately.
Inhaltsverzeichnis (Table of Contents)
- 1. Part A
- 1.1 Stakeholder grid
- 1.1.1 Visualisation
- 1.1.2 Discussion
- 1.2 Competence map
- 1.2.1 Visualisation
- 1.2.2 Discussion
- 2. Part B
- 2.1 Further analysis
- 2.2 Realisation and stretch of existing goals
- 2.3 Key uncertainties
- 2.4 Recommendations for the strategy intervention
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This analysis aims to conduct a strategic analysis of Zara, focusing on identifying key stakeholders and understanding their influence on the company's strategy. The analysis utilizes a stakeholder grid and competence map to visualize and discuss the relationships between Zara and its stakeholders. It also explores the company's strategic goals, key uncertainties, and potential recommendations for its strategic intervention.
- Stakeholder analysis and its impact on Zara's strategic goals
- Strategic alignment with key stakeholders
- Identifying and mitigating key uncertainties
- Recommendations for strategic intervention
- Importance of vertical integration and employee engagement in Zara's business model
Zusammenfassung der Kapitel (Chapter Summaries)
- Chapter 1: Stakeholder Grid
- This chapter focuses on creating and discussing a stakeholder grid for Zara, emphasizing the importance of understanding the company's strategic goals before identifying stakeholders. The chapter highlights the need for relative stakeholder prioritization and the limitations of desk research in stakeholder analysis. It also analyzes the roles of key stakeholders such as employees, online-only fashion retailers, and major international fashion retailers.
Schlüsselwörter (Keywords)
This strategic analysis of Zara focuses on stakeholder analysis, strategic goals, key uncertainties, and recommendations for strategic intervention. Key terms and concepts include stakeholder mapping, competence map, vertical integration, employee engagement, online-only fashion retailers, and competitive advantage.
- Citar trabajo
- Marvin Mertens (Autor), 2015, Strategic Analysis of Zara, Múnich, GRIN Verlag, https://www.grin.com/document/300959
