Extrait
Table of contents
List of figures
List of tables
1. Introduction
2. Analysis of Zara’s stakeholders
2.1 Stakeholder identification and role descriptions
2.2 Stakeholder interests and implications for draft BSC
2.3 Assessment of stakeholders’ power/interest levels and implications for draft BSC
3. Analysis of Zara’s strategy
3.1 Introduction of strategy map
3.2 Explanation and justification of strategy map
4. Development of a suitable BSC framework
4.1 Identification of KPIs
4.2 Explanation and justification of KPIs
4.2.1 Financial perspective
4.2.2 Customer perspective
4.2.3 Internal business perspective
4.2.4 Innovation and learning perspective
5. Analysis of potential practical issues
5.1 Likely practical issues
5.2 Potential ways to overcome practical issues
References
- Citation du texte
- Marvin Mertens (Auteur), 2015, Development of a Draft Balanced Scorecard for Zara, Munich, GRIN Verlag, https://www.grin.com/document/301172
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