The present study includes a financial analysis of the sports goods manufacturer Adidas Group AG and its subsidiaries. This is important to understand the further course of the work, which falls under all Adidas Group AG.
The main feature of this paper is to calculate the ten different financial ratios and evaluate them. For this a comparison of the key corporate figures and secondly, a comparison with companies from the same industry is made. The following is an overview of sponsor contracts in the company and current status in the sport industry. The result of the analysis shows that this sporting goods manufacturer is indeed represented worldwide, but mainly in Europe and should therefore invest more in the American market.
Inhaltsverzeichnis (Table of Contents)
- A Financial Analysis of the Sports manufacturer “ADIDAS”
- The ten financial Ratios
- Liquidity ratio
- Asset Management ratio
- Leverage Ratios
- Calculation the ratios for Adidas AG..
- Comparison of the Ratios to other companies.
- Sponsorship contracts
- Current Media Reports..
- Conclusion
- References....
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This study aims to provide a comprehensive financial analysis of Adidas Group AG and its subsidiaries. This analysis involves calculating ten different financial ratios, comparing these ratios to other companies in the same industry, and evaluating the overall financial health of the company. The study also explores the company's sponsorship contracts and its current standing in the sports industry. The primary objective is to understand the company's financial performance and identify areas for potential improvement.
- Financial Performance Analysis
- Industry Benchmarking
- Sponsorship Strategies
- Market Presence and Growth
- Company Overview and Structure
Zusammenfassung der Kapitel (Chapter Summaries)
This section will provide an overview of the main themes and arguments presented in each chapter, excluding the final chapter and conclusion.
- Chapter 1: A Financial Analysis of the Sports manufacturer “ADIDAS”: This chapter provides a detailed overview of Adidas Group AG, including its history, organizational structure, and brand portfolio. It introduces the company's mission, core values, and key business units, such as Adidas, Reebok, TaylorMade, and Rockport.
- Chapter 2: The ten financial Ratios: This chapter outlines the ten financial ratios that will be used for the analysis, categorizing them into five groups: Liquidity Ratios, Asset Management Ratios, Leverage Ratios, Profitability Ratios, and Market Ratios. It explains the rationale behind each ratio and its relevance in assessing the company's financial health.
- Chapter 3: Calculation the ratios for Adidas AG..: This chapter presents the calculations for the ten financial ratios based on the company's financial data. It provides specific examples and explanations for each ratio, demonstrating the methods used for the analysis.
- Chapter 4: Comparison of the Ratios to other companies.: This chapter compares Adidas's financial ratios with those of other companies in the same industry. It analyzes the company's performance relative to its competitors, identifying strengths and weaknesses based on key financial metrics.
- Chapter 5: Sponsorship contracts: This chapter delves into Adidas's sponsorship strategy, examining the company's partnerships with athletes and sporting events. It analyzes the effectiveness of these partnerships in terms of brand visibility, market reach, and overall impact on the company's brand image.
Schlüsselwörter (Keywords)
The main keywords and focus topics of this work include financial analysis, Adidas Group AG, sports industry, financial ratios, liquidity ratios, asset management ratios, leverage ratios, profitability ratios, market ratios, sponsorship contracts, market presence, brand portfolio, industry benchmarking, and competitive analysis.
- Quote paper
- Patricia Seitz (Author), 2014, A Financial Analysis of the Sports Manufacturer ADIDAS, Munich, GRIN Verlag, https://www.grin.com/document/301853
