This research methods report was written in response to a tutor marked assignment. Part A of the assignment deals with two case studies from the areas of health care (Magriet & Berndt 2011: "The effect of changes in servicescape and service quality perceptions in a maternity unit") and change management (Hatum, Pettigrew & Michelini 2010: "Building organizational capabilities to adapt under turmoil"), respectively. An overview of the studies' contents is given, and the research methods used are described and critically assessed. In Part B, the author presents his own proposal of a tourism-related research design which includes a theoretical framework, hypotheses and methodology.
Table of Contents
Part A
Q1 (theoretical framework)
Q2 (three hypotheses)
Q3 (research design)
Q4 (sampling method)
Q5 (data collection)
Part B
Theoretical framework (Q6)
Hypotheses (Q7)
Research design (Q8)
Research strategy and data collection method (Q9)
Sampling method (Q10)
Research Objectives and Themes
The primary objective of this document is to analyze research methodologies and theoretical frameworks applied in various business and healthcare studies, specifically focusing on service quality perceptions and organizational adaptability in dynamic environments.
- Theoretical foundations of service quality and organizational adaptation.
- Methodological approaches, including quasi-experimental designs and case study research.
- Data collection techniques and the use of survey instruments.
- Factors influencing decision-making in the hotel and tourism industry beyond pricing.
Excerpt from the Book
Building Organizational Capabilities to Adapt Under Turmoil
In the ever changing, dynamic and competitive business environment, organization is facing challenges in adapting to the environment. The key solution is able to adapt quickly to the environmental changes. The organization adaption is dynamic and interrelated with managerial and environmental factors. Various adaptation theories have been developed and explained how organization develop fitness such as population ecology and contingency theory but it is insufficiently to address how organization survive in endogenously environment and how they deal with uncertain future states.
Most importantly, what organization capabilities are required to adapt to the changing environment is not properly explored in the previous perspectives. The organization capability refers to unique internal management processes and intangible resources which are not readily visible and copied by competitors but competitive enough to sustain turmoil condition. Moreover, competitive advantages from rigid and long standing core competencies will not be able to serve in hypercompetitive environment for long run, instead, it is quickly eroded.
Summary of Chapters
Q1 (theoretical framework): Discusses patient experience in healthcare and organizational adaptation strategies in competitive business environments.
Q2 (three hypotheses): Outlines testable hypotheses regarding service quality in maternity units and organizational capability correlations.
Q3 (research design): Compares quasi-experimental designs in healthcare studies with case research methodology used for organizational analysis.
Q4 (sampling method): Explores non-probability convenience sampling in clinical settings versus stratified expert sampling in business case studies.
Q5 (data collection): Details the use of SERVPERF questionnaires in healthcare research and secondary data/interviews in organizational longitudinal studies.
Theoretical framework (Q6): Examines the influence of attributes beyond price on hotel selection within the Malaysian tourism industry.
Hypotheses (Q7): Proposes that service quality and facility attributes are key drivers of customer booking behavior, while price acts as a control variable.
Research design (Q8): Justifies the use of a descriptive cross-sectional research design to study Frequent Independent Travellers (FITs).
Research strategy and data collection method (Q9): Describes the development and validation of multilingual survey instruments for data collection from international tourists.
Sampling method (Q10): Explains the application of random probability sampling at airport locations to achieve a representative respondent pool of 200+ individuals.
Keywords
Research Methodology, Service Quality, Organizational Adaptation, Quasi-experimental Design, Case Study, Sampling Method, Data Collection, Tourism Industry, Hotel Selection, SERVPERF, Competitive Advantage, Cross-sectional Study, Frequent Independent Travellers, Hypotheses, Statistical Analysis.
Frequently Asked Questions
What is the primary focus of this research document?
The document focuses on the application of various research methods, including theoretical framework development, hypothesis testing, research design, and data collection strategies, across both healthcare and hospitality industries.
What are the core thematic areas covered?
The core themes include service quality perceptions, organizational capabilities under turmoil, pricing strategies in tourism, and the behavioral decision-making processes of international travelers.
What is the main objective of the research presented in Part B?
The primary goal is to identify and understand the factors that influence the hotel booking decisions of Frequent Independent Travellers (FITs), excluding price as a primary motivator.
Which scientific methods are primarily utilized in the analyzed articles?
The studies employ a range of methods, including quasi-experimental designs, comparative case studies, survey research with SERVPERF instruments, and cross-sectional descriptive designs.
What topics are discussed in the main body regarding organizational adaptation?
The main body examines how firms develop unique internal management processes and intangible resources to maintain competitiveness in hypercompetitive or volatile business environments.
Which keywords characterize the research approach?
The research is characterized by terms such as Research Methodology, Organizational Adaptation, Service Quality, Sampling Method, and Cross-sectional Study.
How is the questionnaire for the tourism study validated?
The questionnaire undergoes translation and verification by language experts, followed by extensive pilot testing with lecturers, industry managers, and tourists to ensure clarity and accuracy.
What role does the 'price' factor play in the hotel selection study?
In the specific study of FITs, price is excluded as an independent variable and treated as a control factor to better isolate the impact of quality and service attributes on booking behavior.
How are the respondents identified for the FITs study?
Respondents are identified through screening questions at airports, specifically confirming they are independent travelers not on a pre-booked tour package and have prior experience with commercial hotel accommodation.
- Citation du texte
- Kien-Pong Yap (Auteur), 2013, Research Methods in Health Care, Change Management and Tourism Management, Munich, GRIN Verlag, https://www.grin.com/document/303745
