The essay addresses the corporate social responsibility programme of Singtel (Singapore Telecommunications), a “Touching Lives Fund” initiative, which will serve as the chosen CSR (Corporate Social Responsibility) programme to describe, explain, justify and assess ethical decision making and behaviour within the programme. It will also highlight the author’s interests, body of knowledge and reflective ability to discuss these ethical issues.
SingTel is the largest telecommunications network in Singapore and in Southeast Asia. It has a combined mobile subscriber base of 185.3 million customers from its own operations and regional associates. SingTel has expanded aggressively outside and holds shares in many operators, such as Australian Optus and Cable and Wireless. Literally, almost everyone in Singapore would have a service account with Singtel some time or another.
The SingTel “Touching Lives Fund” programme is a fund-raising instrument under SingTel. It was initiated in 2002 for the purpose of raising donations for 30,000 less privileged children and youths aged 2 to 25 by funding programmes such as training and special education, school social work and counseling of youth from families facing problems and other socially-related issues. Till now, the programme has received S$12.8 million from all kinds of donors and given to charities. These donations are driven from various activities held in tandem to its objectives- of raising millions-for each year.
According to SingTel, the activities entail the following: SingTel matching dollar for dollar on flag day involving all of SingTel employees and their family members; Charity golf events and walks supported by business associates; Customers that use SingTel’s allocated services raise funds; SingTel giving a dollar for every kilogram of old phone directories that were recycled.
Inhaltsverzeichnis (Table of Contents)
- Background Summary
- Moral Principles
- Judgment Time
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This essay examines the ethical aspects of SingTel's "Touching Lives Fund" corporate social responsibility (CSR) program. It analyzes the program's alignment with moral principles and its impact on various stakeholders, including the community, employees, and the environment.
- The ethical implications of commercialization in CSR initiatives
- The importance of transparency and accountability in CSR programs
- The role of moral principles in guiding CSR decision-making
- The application of the Triple Bottom Line (TBL) framework to evaluate CSR programs
- The need for a balanced approach to CSR that considers all stakeholders
Zusammenfassung der Kapitel (Chapter Summaries)
Background Summary
This chapter introduces SingTel's "Touching Lives Fund" program, highlighting its purpose and initiatives. It provides context by outlining SingTel's position as a leading telecommunications company in Singapore and Southeast Asia.
Moral Principles
This chapter examines the program's adherence to ethical principles, specifically autonomy, justice, beneficence, nonmaleficence, and fidelity. It critiques specific events and activities, questioning their alignment with these principles and suggesting potential conflicts of interest.
Judgment Time
This chapter evaluates the program's effectiveness using the Triple Bottom Line (TBL) framework, considering its impact on people, planet, and profit. It analyzes the program's contribution to the community, its environmental practices, and its economic benefits.
Schlüsselwörter (Keywords)
This essay focuses on corporate social responsibility (CSR), ethical decision-making, moral principles, SingTel's "Touching Lives Fund" program, the Triple Bottom Line (TBL) framework, transparency, accountability, and stakeholder engagement.
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- Patrick Sim Puay-I (Autor), 2000, An Ethical Review of Corporate Social Responsibility. Singtel Touches Human "Plumage", Múnich, GRIN Verlag, https://www.grin.com/document/304635
