Resumen o Introducción
This report is a critical evaluation of AirAsia’s website. It consists of four sections. The first section deals with the analysis of AirAsia’s website (airasia.com) with respect to the implications of certain information systems.
The second section will contain information regarding the company’s online value proposition and revenue model. The Company’s electronic Customer Relationship Management (e-CRM) will be analysed in the third section. In the fourth section, some actions will be recommended to the company for strengthening the digital business strategy adopted by the company.
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- Master of Science with Commendation in Finance and Business Management Junaid Javaid (Autor), 2015, Critical Evaluation of AirAsia's Website, Múnich, GRIN Verlag, https://www.grin.com/document/304669
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