This report is a critical evaluation of AirAsia’s website. It consists of four sections. The first section deals with the analysis of AirAsia’s website (airasia.com) with respect to the implications of certain information systems.
The second section will contain information regarding the company’s online value proposition and revenue model. The Company’s electronic Customer Relationship Management (e-CRM) will be analysed in the third section. In the fourth section, some actions will be recommended to the company for strengthening the digital business strategy adopted by the company.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Company's Website (airasia.com) Evaluation
- Business Model of AirAsia.
- Production Innovation
- Online Value Proposition
- Target Customers
- Capabilities
- Infrastructure Management
- Resources
- Partner Network
- Activity Configuration
- Financials
- Online Revenue Model
- Electronic Customer Relationship Management (e-CRM)
- Information Strategy
- Distribution Channel
- Trust & Loyalty
- Recommendations
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report examines AirAsia's website and its role in the company's digital business strategy. It analyzes the website's integration with various information systems, explores the company's online value proposition and revenue model, and evaluates AirAsia's e-CRM approach. The report concludes with recommendations for strengthening AirAsia's digital business strategy.
- Evaluation of AirAsia's website and its integration with information systems
- Analysis of AirAsia's online value proposition and revenue model
- Examination of AirAsia's e-CRM strategy
- Recommendations for improving AirAsia's digital business strategy
- Discussion of AirAsia's target customer base and its low-cost leadership strategy
Zusammenfassung der Kapitel (Chapter Summaries)
The report begins by analyzing AirAsia's website, highlighting its integration with information systems like Computer Reservation System (CRS) and Yield Management System (YMS). The website's role in facilitating online transactions, managing flight operations, and supporting revenue management is explored.
The next section delves into AirAsia's business model, focusing on production innovation, infrastructure management, and financials. The report discusses the company's online value proposition, its target customers, and its key strategies for achieving low-cost leadership.
The report then examines AirAsia's e-CRM approach, analyzing its information strategy, distribution channels, and efforts to build trust and loyalty among customers.
Schlüsselwörter (Keywords)
AirAsia, website, digital business strategy, information systems, online value proposition, revenue model, e-CRM, low-cost leadership, target customers, CRS, YMS, online transactions, flight operations, revenue management, production innovation, infrastructure management, financials, information strategy, distribution channels, trust, loyalty.
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- Master of Science with Commendation in Finance and Business Management Junaid Javaid (Autor), 2015, Critical Evaluation of AirAsia's Website, Múnich, GRIN Verlag, https://www.grin.com/document/304669
