Leseprobe
Table of Contents
1.0 Project Objectives and Overall Research Approach
1.1 Company Overview
1.1.1 Steve Madden Ltd
1.1.2 Why Steve Madden
1.2 The Purpose of a Review
1.3 Research Objectives
1.4 Research Questions
1.5 Research Design
2.0 Information Gathering And Accounting / Business Techniques
2.1 Research Methodology
2.2 Methods Used to Collect Data
2.3 Sources of Information
2.4 Ethical Issues
2.5 Limitations of Information Gathering
2.6 Models of Analysis
2.6.1 Marketing Mix (4P’s)
2.6.2 Segmentation, Targeting and Positioning (STP) Model
2.6.3 The SIVA (Solutions, Information, Value, Access) System
2.7 Research Ethics
3.0 Results, Analysis, Conclusions and Recommendations
3.1 Results
3.1.1 Marketing Strategy
3.1.2 Steve Madden Ltd Marketing Strategy
3.2 Competitors Marketing Strategies
3.2.1 Nine West Marketing Strategy
3.2.2 Guess Marketing Strategy
3.2.3 Aldo’s Marketing Strategy
3.3 Analysis
3.3.1 Analysis of Steve Madden Ltd’s Marketing Strategy
3.3.2 An Effective Marketing Strategy
3.3.3. Comparing the Strategies of the companies
4.0 Conclusion
5.0 Recommendations
- Arbeit zitieren
- Joseph Wambua (Autor:in), 2014, A Review of Steve Madden Ltd Marketing Strategy and its Effectiveness, München, GRIN Verlag, https://www.grin.com/document/307064
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