A Review of Steve Madden Ltd Marketing Strategy and its Effectiveness

Research Report

Bachelor Thesis , 2014 , 26 Pages , Grade: A

Business economics - Offline Marketing and Online Marketing

Competing in today’s economy and market has become complicated because of the existence of so many competitors, changing customer needs and behavior, and the evolving market on various aspects. One of the ways through which organizations can ensure they remain sustainable is through development of strategies that can give them a competitive advantage over the others. According to Lafley and Martin a strategy “is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition”

Steve Madden Ltd is one of the most successful companies operating in the shoe design sector. The choice of the topic was informed by the desire to understand more about the nature of competition in the shoe design industry. It is a unique field that calls for more research to understand the reason behind the success of the company after decades of hard work. The desire to seek the result of their excellent performance is what led to narrowing to the particular topic. Marketing can be used as an important factor to attain such success. The choice of the topic was thought on that line, and this particular project is sought to test whether the hypothesis is positive or negative.

Table of Contents

• 1.0 Project Objectives and Overall Research Approach
• 1.1 Company Overview
• 1.1.1 Steve Madden Ltd
• 1.1.2 Why Steve Madden
• 1.2 The Purpose of a Review
• 1.3 Research Objectives
• 1.4 Research Questions
• 1.5 Research Design
• 2.0 Information Gathering And Accounting / Business Techniques
• 2.1 Research Methodology
• 2.2 Methods Used to Collect Data
• 2.3 Sources of Information
• 2.4 Ethical Issues
• 2.5 Limitations of Information Gathering
• 2.6 Models of Analysis
• 2.6.1 Marketing Mix (4P's)
• 2.6.2 Segmentation, Targeting and Positioning (STP) Model
• 2.6.3 The SIVA (Solutions, Information, Value, Access) System
• 2.7 Research Ethics
• 3.0 Results, Analysis, Conclusions and Recommendations
• 3.1 Results
• 3.1.1 Marketing Strategy
• 3.1.2 Steve Madden Ltd Marketing Strategy
• 3.2 Competitors Marketing Strategies
• 3.2.1 Nine West Marketing Strategy
• 3.2.2 Guess Marketing Strategy
• 3.2.3 Aldo's Marketing Strategy
• 3.3 Analysis
• 3.3.1 Analysis of Steve Madden Ltd's Marketing Strategy
• 3.3.2 An Effective Marketing Strategy
• 3.3.3. Comparing the Strategies of the companies
• 4.0 Conclusion
• 5.0 Recommendations

Objectives and Key Themes

This research report aims to evaluate the effectiveness of Steve Madden Ltd's marketing strategy in achieving sales growth and competitive advantage. It examines the company's strategy in the context of the competitive landscape of the footwear industry, analyzing its strengths and weaknesses.

• The competitive landscape of the footwear industry and its challenges.
• Steve Madden Ltd's marketing strategy and its effectiveness.
• The strengths and weaknesses of Steve Madden Ltd's marketing strategy.
• A comparison of Steve Madden Ltd's marketing strategy with those of its competitors.
• The key elements of an effective marketing strategy in the footwear industry.

Chapter Summaries

The first chapter introduces the project objectives and provides an overview of Steve Madden Ltd, highlighting its success in the competitive footwear market. It also discusses the importance of a marketing strategy review in understanding the effectiveness of the strategy and identifying potential areas for improvement.

The second chapter delves into the research methodology, outlining the data collection methods, sources of information, and ethical considerations. It also explores different models of analysis, including the Marketing Mix, STP Model, and SIVA System, which will be used to analyze Steve Madden Ltd's marketing strategy.

The third chapter presents the results of the analysis, focusing on Steve Madden Ltd's marketing strategy and its effectiveness. It also compares the company's strategy with those of its competitors, including Nine West, Guess, and Aldo. The chapter concludes with an assessment of Steve Madden Ltd's strategy's strengths and weaknesses and offers insights into the key components of an effective marketing strategy in the footwear industry.

The final chapter presents the conclusions drawn from the analysis and provides recommendations for improving Steve Madden Ltd's marketing strategy. It highlights the importance of a data-driven approach, staying ahead of changing consumer trends, and leveraging digital marketing channels to achieve long-term success.

Keywords

This research report explores the marketing strategy of Steve Madden Ltd, focusing on the competitive landscape of the footwear industry, the effectiveness of the company's strategy, and a comparison with its competitors. Key themes include marketing strategy, competitive advantage, footwear industry, market analysis, consumer behavior, brand positioning, and digital marketing.

• College: Oxford Brookes University
• Grade: A
• Author: Joseph Wambua (Author)
• Publication Year: 2014
• Pages: 26
• Catalog Number: V307064
• ISBN (eBook): 9783668058644
• ISBN (Book): 9783668058651
• Language: English
• Tags: review, steve, madden, marketing, strategy, effectiveness, research, report