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Comparison of Gender Stereotypes in German and East Asian Television Advertisements

Name: Comparison of Gender Stereotypes in German and East Asian Television Advertisements
Price: 15.95 EUR
Availability: InStock
Author: Sarah Heitz
ISBN: 978-3-668-07331-9

Forschungsarbeit, 2004

12 Seiten, Note: 1,3

Sarah Heitz (Autor:in)

Leseprobe

Inhaltsverzeichnis

1 Introduction ... 3
1.1 Stereotypes ... 3
1.2 Gender Stereotypes ... 3
1.3 Television ... 3
1.4 German television advertisement ... 3

2 Method ... 4

3 Results ... 4
3.1 Gender ... 4
3.2 Age ... 4
3.3 Appearance ... 5
3.4 Product Type ... 5
3.5 Location ... 5
3.6 Voice-Over ... 6

4 Discussion ... 6
4.1 Gender ... 6
4.2 Age ... 6
4.3 Appearance ... 6
4.4 Product Type ... 7
4.5 Location ... 7
4.6 Voice-Over ... 8

5 Conclusion ... 8

6 Limitations ... 8

7 Aim of the research ... 9

8 References ... 12

Ende der Leseprobe aus 12 Seiten

Details

Titel: Comparison of Gender Stereotypes in German and East Asian Television Advertisements
Hochschule: Universität Augsburg
Veranstaltung: Academic Writing
Note: 1,3
Autor: Sarah Heitz (Autor:in)
Jahr: 2004
Seiten: 12
Katalognummer: V308318
ISBN (eBook): 9783668073302
ISBN (Buch): 9783668073319
Dateigröße: 390 KB
Sprache: Englisch
Anmerkungen: "Some very nice work here, Sarah. This has appropriate background research and all the other elements of a research paper. Well done! Some very good language here too. Perhaps reading the articles helped. In any case, well done!"
Schlagworte: gender stereotypes, german television, asian television, advertisement, gender roles, US television, man, woman, male, female, Chinese, China, Hong Kong, German, Taiwan, Japan, Asia, television, stereotypes, communication, marketing, intercultural, culture, tv, advert

Arbeit zitieren: Sarah Heitz (Autor:in), 2004, Comparison of Gender Stereotypes in German and East Asian Television Advertisements, München, GRIN Verlag, https://www.grin.com/document/308318

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