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Comparison of Gender Stereotypes in German and East Asian Television Advertisements


Trabajo de Investigación, 2004

12 Páginas, Calificación: 1,3


Extracto


Inhaltsverzeichnis

1 Introduction ... 3
1.1 Stereotypes ... 3
1.2 Gender Stereotypes ... 3
1.3 Television ... 3
1.4 German television advertisement ... 3

2 Method ... 4

3 Results ... 4
3.1 Gender ... 4
3.2 Age ... 4
3.3 Appearance ... 5
3.4 Product Type ... 5
3.5 Location ... 5
3.6 Voice-Over ... 6

4 Discussion ... 6
4.1 Gender ... 6
4.2 Age ... 6
4.3 Appearance ... 6
4.4 Product Type ... 7
4.5 Location ... 7
4.6 Voice-Over ... 8

5 Conclusion ... 8

6 Limitations ... 8

7 Aim of the research ... 9

8 References ... 12

Final del extracto de 12 páginas

Detalles

Título
Comparison of Gender Stereotypes in German and East Asian Television Advertisements
Universidad
University of Augsburg
Curso
Academic Writing
Calificación
1,3
Autor
Año
2004
Páginas
12
No. de catálogo
V308318
ISBN (Ebook)
9783668073302
ISBN (Libro)
9783668073319
Tamaño de fichero
390 KB
Idioma
Inglés
Notas
"Some very nice work here, Sarah. This has appropriate background research and all the other elements of a research paper. Well done! Some very good language here too. Perhaps reading the articles helped. In any case, well done!"
Palabras clave
gender stereotypes, german television, asian television, advertisement, gender roles, US television, man, woman, male, female, Chinese, China, Hong Kong, German, Taiwan, Japan, Asia, television, stereotypes, communication, marketing, intercultural, culture, tv, advert
Citar trabajo
Sarah Heitz (Autor), 2004, Comparison of Gender Stereotypes in German and East Asian Television Advertisements, Múnich, GRIN Verlag, https://www.grin.com/document/308318

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