From Big to Smart Data. How can Data Analytics support Strategic Decisions to gain Competitive Advantage?


Research Paper (postgraduate), 2015

23 Pages, Grade: 1


Excerpt


Table of Contents

Executive Summary

Table of Contents

List of Abbreviations and Symbols

List of Figures

1 Introduction
1.1 Problem Definition and Objective
1.2 Scope of Work

2 Background on Big Data, Smart Data and Strategic Management
2.1 Definition and Objectives of Data Analytics
2.2 Definition and Objectives of Strategic Management and Decision-Making

3 Data Analytics as driver for Competitive Advantage
3.1 Importance and Impact of Data Analytics for Strategic Management
3.2 Data Analytics supporting strategic decisions
3.3 Critical Analysis of the Data Analytics environment

4 Conclusion and Outlook

Bibliography

Appendix A: ITM ChecklistIX

Excerpt out of 23 pages

Details

Title
From Big to Smart Data. How can Data Analytics support Strategic Decisions to gain Competitive Advantage?
College
University of Applied Sciences Essen
Grade
1
Author
Year
2015
Pages
23
Catalog Number
V309153
ISBN (eBook)
9783668074705
ISBN (Book)
9783668074712
File size
594 KB
Language
English
Keywords
Big data, Data Analytics, Strategic Management, Smart data, data securtiy, privacy, business, leaders
Quote paper
Alexej Eichmann (Author), 2015, From Big to Smart Data. How can Data Analytics support Strategic Decisions to gain Competitive Advantage?, Munich, GRIN Verlag, https://www.grin.com/document/309153

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Title: From Big to Smart Data. How can Data Analytics support Strategic Decisions to gain Competitive Advantage?



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