Consumer decision making is very familiar in business matter especially in marketing scope. Every person in this world has the right to make decision when purchasing a product or goods. Consumer decision making can be identified as a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and the product use.
People will identify their needs and make decision making to purchase something. It determined by psychological and economic factors. Nowadays, communities are too busy with their daily routine such as working, studying and so on. Regarding these matters, communities will purchase something that gives convenient for them whenever they are in hurry. In order to overcome the barriers, so they usually purchase groceries especially canned foods to cook because it is less time consuming. Normally, attractive packaging of canned foods will be chosen. Attractive packaging can influence people to purchase the products.
This research utilized a focus group methodology to understand consumer decision making toward canned foods and how packaging elements can affect buying decisions. Most impulse buying occurs because of product display, and attractive packaging plays an important role in product display. Packaging seems to be one of the most important factors in purchase decisions made at the point of sale. Previous studies have indicated that packaging is a marketing communication vehicle used to capture consumer attention. Other researcher also defined packaging as the enclosing of a physical object, typically a product that will be offered for sale. It is the process of preparing items of equipment for transportation and storage and which embraces preservation, identification and packaging of products.
Inhaltsverzeichnis (Table of Contents)
- INTRODUCTION.
- PROBLEM STATEMENT AND QUESTIONS
- PROBLEM STATEMENT (QUESTIONS)
- OBJECTIVES OF THE STUDY.
- LITERATURE REVIEW & FRAMEWORK
- HYPHOTESES AND QUESTIONS
- METHODOLOGY (SAMPLING/INSTRUMENT/DATA COLLECTION & DATA
ANALYSIS).
- SAMPLING
- INSTRUMENT
- DATA COLLECTION
- DATA ANALYSIS
- SIGNIFIANCE OF RESEARCH.
- ACTION PLAN.
- REFERENCES.
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research aims to investigate the factors influencing consumer decision-making regarding canned food purchases in Seri Iskandar, Perak. It focuses on the role of packaging elements, specifically product information, graphic design, size, and shape, in influencing consumer choices.
- The impact of packaging on consumer perception and decision-making towards canned food purchases.
- The effectiveness of product information provided on canned food packaging.
- The role of graphic design and visual appeal in influencing consumer choice.
- The influence of size and shape of canned food packaging on consumer preferences.
- The relationship between packaging elements and consumer buying behavior in the context of low-involvement goods.
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the topic of consumer decision-making in the context of canned food purchases. It highlights the importance of packaging as a marketing tool and explores existing research on consumer behavior in relation to low-involvement goods.
- Problem Statement and Questions: This chapter identifies the research problem, outlining the factors that influence consumer decisions regarding canned food purchases and exploring the complexities of packaging design. It outlines specific research questions to be addressed throughout the study.
- Objectives of the Study: This chapter defines the research objectives, outlining both the general and specific aims of the research project. It emphasizes the goal of identifying the effectiveness of product information, analyzing design elements, and understanding consumer perceptions towards canned food packaging.
- Literature Review & Framework: This chapter provides a review of existing literature relevant to the research problem. It discusses the role of packaging as a marketing tool and explores the theoretical framework that guides the study.
Schlüsselwörter (Keywords)
The research focuses on consumer decision-making, canned food purchases, packaging design, product information, graphic design, size and shape, consumer perception, low-involvement goods, and marketing.
- Citation du texte
- Musfirah Mohamad (Auteur), 2015, A Study on Consumer Decision Making of Canned Foods Purchases in Seri Iskandar Influenced by Packaging, Munich, GRIN Verlag, https://www.grin.com/document/312651
