This seminar paper will explore about the consumer behaviour and their loyalty to the big supermarket in the United Kingdom. This paper will also critically examine whether the consumers are switching their loyalty or not and what might be the key issue of doing so. In addition, the paper will recommend to the supermarket regarding the way of consumer’s loyalty retention as well.
Customers are the most important part to the various renowned supermarket companies rather than their own competitors in business in United Kingdom. Consumer behaviour is the key point to choose the market products in the supermarket. There are normally three stages of consumer behaviour for instances pre-consumption, consumption and post-consumption (Solomon, Russell-Bennett and Previte, 2012). Consequently, it is highly significant to focus continuously on customer behaviours in their each stage. However, consumer behaviour is radically changeable at least three times a year seeking best service from the retailer market. Consumer reliability is the crucial point for retailers making profit and expansion of their business.
At present, all large supermarket companies in United Kingdom are showing priorities to build strong relationship with their consumers and it is known as consumer loyalty. Therefore, business competition is growing remarkably within the supermarket like Sainsbury, Tesco, Morrison, Asda in the United Kingdom. Similarly, consumers are easily able to move their loyalty from one super market to another. Belleghem (2013) reported Morrison announced pre-tax loss about £176 million from the market, while discount shop like pound land achieved huge profit in the last couple of consecutive years.
Inhaltsverzeichnis (Table of Contents)
- INTRODUCTION
- CUSTOMER LOYALTY
- ARE UK CONSUMERS BECOMING DISLOYAL TO THESE BIG SUPERMARKET BRANDS?
- WHAT IS IT THAT CAUSES CONSUMERS TO SWITCH THEIR LOYALTY TO BRANDS?
- Supermarkets are unable to meet their customer demand.
- Loyalty programs are missing their mark.
- No unique relevance to consumers
- WHAT COULD SUPERMARKETS DO TO RETAIN THEIR CUSTOMERS?
- CUSTOMER FEEDBACK
- Customer Satisfaction Index
- Feedback
- Market Research
- Market Segmentation or Strategic Activities
- INTRODUCING CUSTOMER LOYALTY PROGRAMME
- PROVIDING GOOD QUALITY PRODUCT WITH LOW PRICE
- CONCLUSION AND RECOMMENDATION
- REFERENCES
- BIBLIOGRAPHY
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This seminar paper examines consumer behaviour and loyalty towards large supermarket chains in the United Kingdom. It investigates whether consumers are shifting their loyalty and identifies key reasons for this trend. The paper also provides recommendations for supermarkets to retain customer loyalty.
- Consumer loyalty in the UK supermarket industry
- Factors influencing consumer loyalty and disloyalty
- Strategies for supermarkets to retain customer loyalty
- Impact of loyalty programs and customer feedback
- The role of price and product quality in consumer choice
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction lays out the paper's focus on consumer behaviour and loyalty towards large supermarket chains in the United Kingdom. It emphasizes the importance of customer loyalty and the challenges faced by supermarkets in retaining customers.
The chapter on "Customer Loyalty" discusses the concept of customer loyalty as an active relationship between an individual's attitude and continuous support. It explores the importance of building strong customer relationships for business success and mentions different types of loyalty programs used by supermarkets.
The chapter titled "Are UK Consumers Becoming Disloyal to These Big Supermarket Brands?" presents survey data highlighting the variability in customer loyalty across various supermarket chains. The chapter examines factors contributing to consumer disloyalty, including the inability of supermarkets to meet customer demands, the lack of effectiveness in loyalty programs, and the absence of unique brand relevance.
The chapter "What is it That Causes Consumers to Switch Their Loyalty to Brands?" delves into the reasons behind consumer disloyalty, focusing on the supermarkets' failure to meet customer demand, the inadequacy of loyalty programs, and the lack of brand uniqueness.
Schlüsselwörter (Keywords)
The primary focus topics of this paper are consumer behaviour, customer loyalty, supermarket industry, retail marketing, loyalty programs, customer satisfaction, and competitive advantage. The text emphasizes the need for supermarkets to understand and address consumer needs to retain their loyalty in a competitive market.
- Quote paper
- Kamalesh Dey (Author), 2016, Customer Loyalty in the UK. What Causes Consumers to Be Disloyal to Big Supermarket Brands?, Munich, GRIN Verlag, https://www.grin.com/document/313913
