This study aimed to specify the factors affecting consumer’s perception towards Bangladesh Television. Identified factors were : entertainment, technology, information and program form secondary data analysis (Appendix). The industry expert helped to clarify and understand other factors as well. Primary data were obtained through survey questionnaire.
Paired T test has been carried out to find out the accuracy of the hypothesis. Regression model has been used to find out if the independent variables have significant relationship with the dependent variable. From data analysis, 20-factors were found influencing the dependent variable, and the data was from the questionnaire which was completed by different people of different ages, gender, occupation, location.
Frequencies, crosstabs, paired t-test, regression analysis and correlation were used for data analysis. This analysis showed that 20 of the independent variables influences the dependent variable. From the regression analysis, it has been found that the value of R square is 0.934. That means independent variables have 93% impact over the dependent variable. In other words, the dependent variable can be influenced 93% by the independent variables. Adjusted R square is .934 which is close to R square.
Inhaltsverzeichnis (Table of Contents)
- Background
- Theoretical Framework
- Research problem
- Approach to the problem
- Research Design
- Data Analysis
- Finding, Hypothesis, and Results
- Frequency
- Hypothesis
- Correlation
- Recommendation
- Limitation and direction for future research
- Conclusion
- Appendix
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This study aims to identify the factors influencing consumer perception towards Bangladesh Television (BTV), a national television station facing declining viewership. The research explores how various factors, such as entertainment, technology, information, and program content, impact consumer perception and engagement with BTV.
- Factors influencing consumer perception towards BTV
- The impact of technological advancements on BTV's viewership
- The role of entertainment, information, and program content in shaping consumer perception
- Comparison of BTV's programming with other media sources
- Strategies for improving BTV's viewership and relevance
Zusammenfassung der Kapitel (Chapter Summaries)
- Background: This chapter provides an overview of the decline in BTV's viewership, highlighting factors such as the availability of alternative media, technological advancements, and a lack of customization in programming. The chapter also discusses the impact of globalization and regional channels on Bangladeshi culture and television viewing habits.
- Theoretical Framework: This chapter introduces the theoretical framework of the study, focusing on the concepts of entertainment, information, and amusement as they relate to consumer perception and television programming. It explores how these concepts contribute to viewers' satisfaction and engagement.
- Research problem: This chapter defines the research problem as understanding the factors influencing consumer perception towards BTV. It outlines the management and marketing decision problems related to improving BTV's viewership.
Schlüsselwörter (Keywords)
This study focuses on consumer perception, Bangladesh Television, media consumption, technological advancements, entertainment, information, program content, viewership, and factors influencing television preferences.
- Quote paper
- Dewan Mehrab Ashrafi (Author), Md. Atiqur Rahman Sarker (Author), 2015, Consumer Perception of the state-owned "Bangladesh Television" network, Munich, GRIN Verlag, https://www.grin.com/document/314596
