This thesis deals with the topic of "Corporate culture in companies". It explains the origins of such culture, its functions, the criteria used to measure corporate culture and the mutual influence that corporate and national cultures exert on each other.
Evidence of a central problem pertaining to corporate culture is provided both in the theoretical and the practical part of this thesis. The corporate culture of various companies is frequently as diverse as the cultures of different nations, with the latter more influenced and shaped by economic processes and the various corporate cultures. Corporate cultures thus have the effect of becoming a lived culture for the various peoples. However, it is not uncommon for corporate culture to come into conflict with the traditions or notions of other peoples and their economic experts.
This aspect will be examined in greater detail elsewhere in this thesis. To start with, though, the first chapter will deal with the basic principles of corporate culture. The main focus of this section is on the definition of culture and the factors that influence culture. In addition, the indicators for more detailed description of corporate culture will be described.
The subsequent section, which constitutes the practical aspect, is dedicated to the analysis and illustration of corporate culture at the example of Deutsche Lufthansa AG, in order then to discuss the fundamental problems of corporate culture using this example. This will be based on a range of indicators from different departments.
Inhaltsverzeichnis (Table of Contents)
- Introduction Issue and objective...
- Fundamentals and definition of corporate culture.
- Elements and significance of corporate culture
- Indicators and measures
- Indicators of corporate culture at the example of Deutsche Lufthansa AG ......
- Corporate history and economic situation....
- Corporate culture in action
- Target orientation
- Social responsibility
- Attitudes, values and convictions
- Customer centricity
- Shareholder focus
- Corporate governance..
- Summary/ Outlook / Conclusion......
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This thesis examines the concept of "Corporate culture in companies," exploring its origins, functions, measurement criteria, and the interplay between corporate and national cultures. The research delves into the complexities of corporate culture, highlighting its influence on both individual and collective behavior within organizations.
- Defining and understanding corporate culture
- Analyzing the impact of corporate culture on individuals and organizations
- Examining the relationship between corporate culture and national culture
- Exploring the challenges and complexities of managing corporate culture
- Using Deutsche Lufthansa AG as a case study to illustrate these concepts
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction Issue and objective: This chapter introduces the topic of corporate culture, outlining the thesis's objectives and presenting a brief overview of the central problem of corporate culture within the context of both theory and practice. It emphasizes the diversity of corporate cultures and their potential conflicts with national traditions and economic realities.
- Fundamentals and definition of corporate culture.: This chapter explores the multifaceted concept of culture and its application to the corporate sphere. It examines various definitions of culture, particularly focusing on Kutschker and Schmid's definition, which describes culture as a set of basic assumptions, values, standards, attitudes, and convictions that guide a social unit's actions and artistic products. The chapter also introduces the idea of corporate culture as a system, emphasizing its unique character and "personality" within each organization.
- Elements and significance of corporate culture: This section delves into Schein's theory of organizational culture, which categorizes corporate culture into three levels: visible structures, conscious patterns of behavior, and subconscious perceptions. The chapter uses the iceberg model to visualize these levels, illustrating how surface culture represents visible characteristics, while hidden culture encompasses the invisible aspects of organizational culture.
- Indicators and measures: This section outlines a range of indicators that can be used to assess and compare corporate cultures. These indicators encompass various aspects of organizational behavior, including target orientation, social responsibility, attitudes, values, corporate governance, leadership behavior, entrepreneurship, continuity of leadership, ability to adapt, customer centration, and shareholder focus. While the theoretical framework is presented here, these indicators will be specifically analyzed using the example of Deutsche Lufthansa AG in the subsequent chapters.
- Indicators of corporate culture at the example of Deutsche Lufthansa AG: This chapter sets the stage for the practical analysis of Deutsche Lufthansa AG's corporate culture, providing a brief overview of the company's history and economic situation. It explores the company's evolution from its establishment in 1926 to its current state, highlighting key milestones such as its transformation into a competitive company with a modern organization in the 1980s, its experience with crisis and alliances in the 1990s, and its strategic investments in fleet expansion and customer focus in the 2000s.
Schlüsselwörter (Keywords)
This thesis focuses on the concepts of corporate culture, organizational culture, national culture, cultural diversity, cultural conflict, indicators of corporate culture, and the impact of corporate culture on individuals and organizations. The research explores these concepts through a case study of Deutsche Lufthansa AG, analyzing various aspects of the company's history, economic situation, and organizational behavior to illustrate the practical implications of these concepts.
- Citation du texte
- Franziska Matteis (Auteur), 2015, Corporate culture in companies at the example of Deutsche Lufthansa AG, Munich, GRIN Verlag, https://www.grin.com/document/319097
