Nowadays, events and festivals are an essential part of city life due to the fact that events signify as a way of selling the city as a product by attracting tourists, investments and industries, which could be done by hosting different kind of events on national or city levels.
The events have the ability to promote city status as well as uniting communities. Yet the need to distinct a city of other cities is strongly related to the rapid changes and developments in the global economy and increase of global competition.
Nevertheless, there are different approaches cities could integrate depending on the use of events in cities and its strategic vision: the entrepreneurial city, the eventful city, and the creative city, which are the key concepts to the case of Singapore.
So, in what way does Singapore utilise events to become an eventful city, the entrepreneurial city and/or the creative city? Also, how did Singapore integrate the events strategy and its delivery? Lastly, did the implementation of the events strategy and its delivery leave an impact or legacy for Singapore?
Table of Contents
1. Introduction and Literature Review
2. The Case of Singapore
2.1 Singapore’s Events Strategies and Delivery
2.2 The Effectiveness and Evaluation of Singapore’s Strategies
3. Conclusion
Objectives and Themes
This work examines the strategic integration of events and festivals in Singapore to position the nation as a competitive destination. It explores how the city-state leverages these events to drive tourism, economic growth, and social development, while analyzing its evolution through the concepts of the "entrepreneurial," "eventful," and "creative" city models.
- Strategic use of major events for city branding and tourism.
- Evaluation of Singapore's transition into an eventful and creative city.
- Implementation and delivery mechanisms of government-led event strategies.
- Analysis of the economic and social impacts of major events like the Youth Olympic Games and Formula One Grand Prix.
- Assessment of the role of governmental bodies in facilitating creative industries and urban development.
Excerpt from the Book
Singapore’s Events Strategies and Delivery
The Singapore Tourism Board (STB) implemented the Tourism 2015 strategy that has a two billion Singaporean dollar Development Fund for the development of new tourism products, attract major business and leisure events and build up the necessary capabilities and infrastructure in partnership with the private sector (Henderson, 2007). Also, STB (2013a; 2013b) has the Leisure Events Fund, which supports sustainable quality events with the objective to strengthen Singapore’s profile and position as a compelling leisure destination, drive visitor spend as well as the development of precincts and key tourism sectors, for example arts, entertainment, sports, retail and dining.
Further, the STB established the Business Events in Singapore scheme to enhance business event experience due to the economic growth in Singapore’s Meetings, Incentives, Conferences and Exhibitions (MICE) sector that is supported by the Singapore Exhibition and Convention Bureau which encourages the business events industry to support and grow quality events and catalyse the innovation of new content (Singapore Tourism Board, no date). The MICE sector held significant international events, such as the Global Leadership Summit, World Conference on Tobacco and Health, and the World Architecture Festival that was relocated from Barcelona to Singapore in 2012 while in 2014 international events, such as World Cities Summit, Singapore International Water Week, Singapore Air Show and World Architecture Festival will be held (Singapore Tourism Board, no date).
Summary of Chapters
Introduction and Literature Review: This chapter introduces the importance of events for city development and defines the theoretical concepts of the entrepreneurial, eventful, and creative city within the context of Singapore.
The Case of Singapore: This section provides an overview of Singapore's demographic and cultural landscape, details the specific event strategies implemented by the Tourism Board, and evaluates the outcomes of major events like the Formula One Grand Prix and the Youth Olympic Games.
Conclusion: The conclusion synthesizes the findings, confirming that Singapore successfully utilizes a diverse event strategy to enhance its global standing and create lasting legacies for its citizens.
Keywords
Singapore, Tourism, Events, Festivals, City Branding, Entrepreneurial City, Eventful City, Creative City, MICE, Youth Olympic Games, Formula One, Urban Development, Cultural Policy, Tourism Strategy, Economic Impact.
Frequently Asked Questions
What is the fundamental focus of this study?
The work focuses on how Singapore utilizes events and festivals as a strategic tool to enhance its image, attract tourism, and foster urban development.
What are the primary thematic areas covered?
Key themes include city branding, the MICE industry, the development of the creative economy, and the long-term impact of hosting major international events.
What is the primary objective of this research?
The research aims to determine how Singapore integrates event strategies to become an "eventful," "entrepreneurial," and "creative" city, and what legacy these efforts leave.
Which scientific methodology is applied?
The study relies on a comprehensive literature review and an analysis of national development strategies, government reports, and empirical data from major event case studies.
What topics are discussed in the main body?
The main body covers the theoretical framework of city types, the specifics of Singapore's Tourism 2015 strategy, and case studies of major events like the Singapore Arts Festival and the Youth Olympic Games.
Which keywords characterize this work?
The work is characterized by terms such as city branding, tourism, Singapore, events, creative economy, and MICE sector.
How does the "Renaissance City" concept relate to Singapore's event strategy?
It acts as a strategic framework where the government promotes arts and culture to foster social cohesion and develop Singapore into a highly innovative and multi-talented global city.
What role does the Singapore Tourism Board play in this process?
The STB acts as a central facilitator, managing funds, supporting event stakeholders, and driving the branding campaigns that position Singapore as a premier lifestyle destination.
How did the rebranding to 'YourSingapore' impact the city's tourism?
The rebranding aimed to create an emotional connection with visitors through digital space and events, resulting in an observable increase in visitor numbers and tourism revenue.
What is the legacy of the Youth Olympic Games for Singapore?
The legacy includes the strengthening of the local sporting culture, the development of new sports infrastructure, increased national pride, and the growth of the sports industry.
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- M.A. Melanie Wagenaar (Autor:in), 2014, Eventful Cities. The Case of Singapore, München, GRIN Verlag, https://www.grin.com/document/321213
