Nowadays, events and festivals are an essential part of city life due to the fact that events signify as a way of selling the city as a product by attracting tourists, investments and industries, which could be done by hosting different kind of events on national or city levels.
The events have the ability to promote city status as well as uniting communities. Yet the need to distinct a city of other cities is strongly related to the rapid changes and developments in the global economy and increase of global competition.
Nevertheless, there are different approaches cities could integrate depending on the use of events in cities and its strategic vision: the entrepreneurial city, the eventful city, and the creative city, which are the key concepts to the case of Singapore.
So, in what way does Singapore utilise events to become an eventful city, the entrepreneurial city and/or the creative city? Also, how did Singapore integrate the events strategy and its delivery? Lastly, did the implementation of the events strategy and its delivery leave an impact or legacy for Singapore?
Inhaltsverzeichnis (Table of Contents)
- Introduction and Literature Review
- The Case of Singapore
- Introducing Singapore
- Singapore's Events Strategies and Delivery
- The Effectiveness and Evaluation of Singapore's Strategies...
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This text examines how Singapore utilizes events to develop its identity as a city, exploring the city's events strategies and delivery. It also aims to analyze the effectiveness of these strategies and their impact on Singapore's development.
- Singapore's use of events as a tool for urban development
- The different approaches to event integration in cities: entrepreneurial, eventful, and creative
- The role of events in shaping Singapore's image and attracting tourism
- The strategies and initiatives implemented by the Singapore Tourism Board (STB) to promote events and tourism
- The impact of events on Singapore's cultural landscape, economic growth, and social development
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction and Literature Review: This chapter establishes the importance of events in contemporary city life, discussing how they contribute to city branding, economic growth, and social cohesion. It also introduces key concepts like the entrepreneurial city, the eventful city, and the creative city.
- The Case of Singapore: This chapter focuses on Singapore's unique context as an urbanized archipelago with a multi-racial society and a strong reliance on tourism. It discusses the country's strengths and weaknesses in terms of tourism resources, highlighting its lack of natural resources and historical attractions.
- Singapore's Events Strategies and Delivery: This chapter delves into the various schemes and strategies implemented by the Singapore Tourism Board (STB) to attract tourists and enhance the city's appeal through events. It highlights initiatives like the Tourism 2015 strategy, the Leisure Events Fund, and the Business Events in Singapore scheme.
Schlüsselwörter (Keywords)
Key terms and concepts explored in this text include: events, festivals, city branding, urban development, tourism, Singapore Tourism Board (STB), entrepreneurial city, eventful city, creative city, cultural planning, stakeholder network, strategic vision, arts and culture, creative industries, social development, Singapore Arts Festival, Youth Olympic Games, Formula One Grand Prix, Women Tennis Association (WTA) Championship, and MICE (Meetings, Incentives, Conferences, and Exhibitions) sector.
- Quote paper
- M.A. Melanie Wagenaar (Author), 2014, Eventful Cities. The Case of Singapore, Munich, GRIN Verlag, https://www.grin.com/document/321213
