“Galician Beauty: Spanish clothier Zara beats the competition at efficiency – and just about everything else” The Wallstreet Journal, May 18, 2001.
During the years 2000-2001, Inditex, an international fashion manufacture and distribution group, received widespread favourable press, touting Inditex’s success and attributing it to Zara’s unique integrated business model (Freimen, 2002).
In this case study we want to analyse this phenomenon called Zara, a strategic unit of the Inditex Group, and evaluate the strategies of Zara on the European fashion market.
Table of Contents
- I. Introduction
- II. The Phenomenon ZARA
- 2.1 Situation of the Fashion Market
- 2.2 The Company
- 2.2.1 The Concept
- 2.2.2 Figures
- 2.3 Marketing Mix
- 3. Zara's Production and Design Process
- 4. Countries
- III. Conclusion
Objectives and Key Themes
This case study aims to analyze the phenomenon of Zara, a strategic unit of the Inditex Group, and to evaluate its strategies on the European fashion market. It delves into Zara's unique integrated business model and its success in the ever-changing fashion market.
- Zara's integrated business model
- Zara's competitive advantage in the fashion market
- Zara's marketing and distribution strategies
- Zara's global expansion and international presence
- Zara's role within the Inditex Group
Chapter Summaries
The introduction provides an overview of Zara's success and the unique integrated business model that has propelled it to the forefront of the fashion industry.
Chapter II delves into the phenomenon of Zara, starting with a discussion of the evolving fashion market, its polarization, and the emergence of low-price young fashion producers. This chapter then focuses on the Inditex Group, providing details about its structure, brands, and management philosophy. It further examines Zara's concept, its expansion, and its impressive sales figures.
Keywords
This case study focuses on the strategic management of Zara within the Inditex Group, examining its unique business model, marketing strategies, and international expansion. Key concepts include the fashion market, fast fashion, integrated business models, supply chain management, brand equity, and global distribution networks.
- Citation du texte
- Fatma Torun (Auteur), 2004, ZARA. A European fashion brand, Munich, GRIN Verlag, https://www.grin.com/document/32961
