The report will explore the fast food industry in United Kingdom. The report will also examine the McDonald’s corporation as a firm. In addition, the report will appraise mainly on two areas for instance attractiveness of fast food industry and distinctiveness of McDonald’s corporation.
The report will use some strategic analytical tools for examples PESTEL framework and Porter’s five forces to detect the trends, key drivers, and power of the fast food industry. The analytical tools will also distinguish the attractiveness of the industry. Moreover, numerous core competences of the MacDonald’s corporation for instance their own resources, skills, and value chain will be also critically analysed through the VRIN framework to find out the competitive advantages of the Macdonald’s corporation. This will identify to recognise their distinctiveness as well.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Content
- Introduction
- External Analysis of the Fast Food Industry in United Kingdom
- Trends
- Key Drivers
- Power
- Attractiveness
- Internal Analysis of McDonald's
- Core Competence
- VRIN Analysis
- Competitive Advantage
- Distinctiveness
- Conclusion
- References
- Bibliography
- Appendix
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to analyze the fast-food industry in the United Kingdom, focusing on the attractiveness of the industry and the competitive distinctiveness of McDonald's Corporation. It utilizes strategic analytical tools like the PESTEL framework and Porter's Five Forces to assess the external environment and the internal capabilities of McDonald's, respectively.
- Attractiveness of the UK fast-food industry
- McDonald's core competencies and competitive advantages
- McDonald's distinctiveness within the UK fast-food market
- Application of strategic analytical frameworks (PESTEL, Porter's Five Forces, VRIN)
- Analysis of McDonald's internal resources and value chain
Zusammenfassung der Kapitel (Chapter Summaries)
Introduction: This chapter introduces the report's focus on the UK fast-food industry and McDonald's Corporation. It outlines the report's structure and methodology, highlighting the use of strategic analytical tools such as PESTEL and Porter's Five Forces to assess the industry's attractiveness and McDonald's competitive advantages. The chapter also mentions the use of the VRIN framework to analyze McDonald's internal resources and core competencies, ultimately aiming to determine its distinctiveness in the market. The exploration of the "Exploring Strategy Model" by Johnson et al. (2011) provides a foundational framework for understanding strategic positioning, choices, and implementation within the context of McDonald's operations.
External Analysis of the Fast Food Industry in United Kingdom: This section delves into a comprehensive analysis of the external environment impacting the UK fast-food industry. It leverages the PESTEL framework to identify and assess the political, economic, social, technological, environmental, and legal factors influencing the industry. Further analysis using Porter's Five Forces model examines the competitive landscape, including the bargaining power of suppliers and buyers, the threat of new entrants and substitutes, and the intensity of rivalry among existing firms. This combined analysis provides a thorough understanding of the industry's overall attractiveness, opportunities, and threats, setting the stage for a deeper understanding of McDonald's positioning within this dynamic environment. The chapter synthesizes these analyses to determine the overall attractiveness of the fast-food market in the UK.
Internal Analysis of McDonald's: This chapter focuses on an internal examination of McDonald's Corporation, employing the VRIN framework (Valuable, Rare, Inimitable, Non-substitutable) to analyze its resources and capabilities. It identifies McDonald's core competencies, such as low prices, quality, technology, and speed of service, and assesses their contribution to its competitive advantage. The analysis explores how these core competencies contribute to McDonald's distinctiveness within the competitive UK fast-food market, highlighting its competitive positioning against rivals like KFC, Burger King, and Subway. The examination includes analysis of McDonald's value chain, further reinforcing the understanding of its internal strengths and competitive positioning. The chapter synthesizes the findings to pinpoint the key factors contributing to McDonald's distinctiveness in the UK market.
Schlüsselwörter (Keywords)
Fast food industry, United Kingdom, McDonald's Corporation, PESTEL framework, Porter's Five Forces, VRIN framework, core competencies, competitive advantage, distinctiveness, industry attractiveness, strategic analysis.
Frequently Asked Questions: Analysis of McDonald's in the UK Fast Food Industry
What is the overall purpose of this report?
This report analyzes the UK fast-food industry, focusing on its attractiveness and McDonald's competitive distinctiveness. It uses strategic tools like PESTEL and Porter's Five Forces to assess the external and internal environments of McDonald's.
What are the key themes explored in the report?
The report examines the attractiveness of the UK fast-food industry, McDonald's core competencies and competitive advantages, its distinctiveness in the market, and the application of strategic frameworks (PESTEL, Porter's Five Forces, VRIN). It also analyzes McDonald's internal resources and value chain.
What analytical frameworks are used in this report?
The report utilizes several key frameworks including PESTEL analysis (for the external environment), Porter's Five Forces (to analyze industry competition), and the VRIN framework (to assess McDonald's internal resources and capabilities).
What aspects of the UK fast-food industry are analyzed?
The external analysis covers trends, key drivers, power dynamics within the industry, and the overall attractiveness of the market. It uses PESTEL analysis to consider political, economic, social, technological, environmental, and legal factors.
How does the report analyze McDonald's internal capabilities?
The internal analysis of McDonald's focuses on its core competencies, competitive advantages, and distinctiveness using the VRIN framework. It identifies valuable, rare, inimitable, and non-substitutable resources and capabilities. The analysis also explores McDonald's value chain.
What are some of McDonald's core competencies identified in the report?
The report suggests that McDonald's core competencies include aspects such as low prices, quality, technology, and speed of service. These are analyzed in relation to their contribution to competitive advantage and market distinctiveness.
How does the report assess McDonald's competitive advantage?
The report assesses McDonald's competitive advantage by examining its core competencies within the context of the UK fast-food market's competitive landscape. It compares McDonald's to competitors like KFC, Burger King, and Subway.
What is the conclusion of the report (in brief)?
(The provided text lacks a dedicated conclusion section summarizing the overall findings. The conclusions would be synthesized from the findings within the External and Internal Analysis chapters.)
What are the key words associated with this report?
Fast food industry, United Kingdom, McDonald's Corporation, PESTEL framework, Porter's Five Forces, VRIN framework, core competencies, competitive advantage, distinctiveness, industry attractiveness, strategic analysis.
Where can I find more details about the methodology used in this report?
The introduction chapter outlines the report's structure and methodology, including the use of the strategic analytical tools mentioned above. It also references the "Exploring Strategy Model" by Johnson et al. (2011).
- Quote paper
- Mr Kamalesh Dey (Author), 2016, The fast food industry in the UK. Analysis of McDonalds with PESTEL, VRIN and Porter's Five Forces, Munich, GRIN Verlag, https://www.grin.com/document/333863
