The products we intend to produce are fine crystal handcrafted glasses. They are special in the way that they are all specifically designed and adapted to various different sorts of drinks. This kind of industry is showing a high potential of growth nowadays as more people than ever before enjoy all kinds of drinks and as the demand of drinking a good quality of wine or also other alcoholic and also non- alcoholic drinks increases it is from big importance to use suitable glasses with different wines and drinks.
Our goal is to establish our products on the European market and to generate a market share of around 5%. The company’s long term goals are to expand and to establish the brand image. Furthermore the goal is to achieve a sustainable profit margin of 20%.
The main group to target are middle aged working people who are looking for an increased experience when drinking wine. But also younger people focus more and more on the glasses they are using to drink wine and other alcoholic drinks and therefore represent a growing hope group.
From 2017 to 2018 we prospect an increase in sales of about 20% and from 2018 to 2019 of about 16%.This proves to our investors that we have steady growth rates and that our business will expand further.
To Generate break even we should sell about 7413 glasses in the first year. Our projection of 2017 however show sales of about 20700 glasses and is therefore 179% above the breakeven point. In the second year we are even 190% above the breakeven point.
Table of Contents
- General Company Description
- Products and Services
- Pricing and Production
- Marketing Plan
- Introduction to the market
- Market research
- Customers
- Competition
- Competitive Analysis
- Our competitive advantage
- Niche
- Marketing-Strategy
- Marketing Package and Distribution
- Distribution Channels
- Sales-Forecasts
- Financial Data
- Statement of Cash Flows
- Balance-Sheet
- Personnel
- Operations
- Startup Expenses and Capitalization
- Investment
Objectives and Key Themes
The goal of this business plan is to introduce a new company called "AdaptGlasses" that will create and sell fine crystal handcrafted glasses. The glasses are designed and adapted to various different sorts of drinks. The company's long term goal is to achieve a sustainable profit margin of 20%, expand the product line, and establish the brand image. The company aims to reach a 5% market share on the international market.
- Product Differentiation
- Marketing Strategy
- Financial Projections
- Expansion Strategy
- Competitive Advantage
Chapter Summaries
The "General Company Description" section introduces the core idea behind AdaptGlasses, emphasizing the unique design and adaptation of its glasses for various beverages. The "Products and Services" section highlights the competitive advantages of AdaptGlasses, including high-quality hand-blown products and competitive pricing. "Pricing and Production" provides a detailed breakdown of production costs, pricing strategy, and profit margins.
The "Marketing Plan" section outlines the company's initial focus on the Middle-European market, with plans to expand further across Europe and eventually into Australia, New Zealand, China, Central Asia, and Japan. It also discusses the growth potential of the global wine market, particularly in Asia and Oceania. "Market research" supports this vision with statistics on wine consumption trends and growth rates in different regions.
The "Customers" section identifies the primary target audience, including middle-aged working professionals and the growing segment of younger people seeking premium experiences with wines and cocktails. The "Competition" chapter analyzes the existing market landscape, comparing AdaptGlasses to direct and indirect competitors such as Riedel, Ikea, Zwiesel, and Libbey.
"Our competitive advantage" outlines the company's niche strategy, focusing on bridging the gap between expensive, exclusive brands and mass-produced products. The chapter details key marketing strategies including wine tasting events, brand awareness campaigns, and reaching out to smaller regional markets.
Keywords
This business plan focuses on the creation and development of AdaptGlasses, a new company specializing in high-quality, handcrafted wine glasses. The plan covers market analysis, target customer segmentation, marketing strategies, financial projections, and competitive advantage. Key themes include product differentiation, brand image, market expansion, sustainable profitability, and competitive analysis. The plan also emphasizes the importance of achieving a 5% market share on the international market and achieving a 20% profit margin.
- Quote paper
- Peter Rössel (Author), 2016, Business plan for a startup producing high-quality drinking glasses, Munich, GRIN Verlag, https://www.grin.com/document/335497
