Car retailing is an increasing challenge with the steady decline in the size of dealer networks. Those that continue to operate are looking at ways of improving profitability. The internet has suffered from difficulties in this sector, as evidenced by the departure of companies such as Autoquake and Tesco Cars.
To compare the offline and online sales of Cars consideration of the potential reach of consumers is required, looking at the growth of the internet and potential customer base. Internet usage has grown from 16 million users in 1995 to 3,035 million users in 2014.
The use of Smart Phones for web search is growing at an immense rate. In countries such as Africa where Internet coverage is sparse, data usage is being pushed by organisations such as Huawei and their $25 mobile phone campaign. This shift will mean that smartphone technology will be the platform of the future in testing, purchasing, and servicing cars.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Description & Comparison of offline and online retail environments for cars
- Description
- Supply Chain for Offline and Online Environment for Cars
- Examples of Online Automotive Organisations
- Re-intermediation
- Quasi Online and Offline
- Traditional Bricks and Mortar Dealerships
- Comparison
- Product and Service Innovation
- Technology
- Social and Behavioural issues
- Description
- Analysis of value creation in e-business
- Amit & Zott’s Value Creation Model for Cars
- Recommendations for three significant omprovements
- Improvement Consumer Use Online Purchasing 1
- Improvement Consumer Use Online Purchasing 2
- Improvement Consumer Use Online Purchasing 3
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This text analyzes the current state of online car retailing and explores the potential for future growth in this market. The document discusses key factors impacting both offline and online car sales, focusing on the evolving consumer behaviors and preferences in the digital age.
- Comparison of offline and online car retailing environments
- Analysis of value creation in e-business models for car sales
- Exploration of consumer behavior and psychological drivers of online shopping
- Discussion of technological advancements and their impact on the automotive industry
- Recommendations for improvements in online car purchasing
Zusammenfassung der Kapitel (Chapter Summaries)
The first chapter provides an introduction to the topic of online retailing, outlining its growth and global significance. It highlights the increasing importance of online car sales and the challenges faced by traditional dealerships. The second chapter delves into a detailed comparison of offline and online car retailing environments, covering supply chains, customer search behavior, and the role of online platforms like Autobytel.com. It also explores the concepts of disintermediation and re-intermediation in the automotive industry. The chapter further examines technological advancements and their influence on online shopping experiences, focusing on the potential of 3D viewing and virtual test drives. Finally, the chapter discusses the social and behavioral aspects of online car shopping, emphasizing the importance of social media, online reviews, and the impact of user-generated content.
Schlüsselwörter (Keywords)
The main keywords and focus topics of this text are: online retailing, car sales, automotive industry, e-business models, consumer behavior, technology, social media, virtual showrooms, 3D viewing, virtual test drives, disintermediation, re-intermediation, value creation, and online shopping experiences.
- Citar trabajo
- Irene Anne McLaughlin (Autor), 2015, Description and comparison of offline and online retail environments for cars, Múnich, GRIN Verlag, https://www.grin.com/document/336019
