Text analysis can help to examine diverse texts types for varying purposes. This paper will focus on the characteristics of company websites, as a special kind of hypertext. In order to do so, I chose the specific context of the debate about sugar and health between the World Health Organisation (WHO) and the global sugar industry in the years after 2003.
Varying newspaper and journal articles point out that Big Sugar tried to damage the WHO global strategy on diet, health and physical activity, including sugars intake. Some of these articles, as well as the 2015 WHO guideline, will be presented at the start to build a foundation for the following analysis of the web presence of U.S. Sugar and British Sugar. The objective of this paper is to present the characteristics of hypertexts in regard to the seven standards of textuality by Beaugrande & Dressler and to apply these to the company websites of U.S. Sugar and British Sugar in view of the before mentioned debate.
Inhaltsverzeichnis (Table of Contents)
- Introduction and Objective
- The Nutritional Value of Sugar
- The WHO's Guideline for Sugars Intake
- Other Voices on Sugars and Health
- Articles on Big Sugar's Politics against the WHO Guideline
- Hypertexts and the seven Standards of Textuality
- Hypertexts and its main Features
- Cohesion and Coherence
- Intentionality and Acceptability
- Informativity and Situationality
- Intertextuality
- Analysis of Selected Websites
- Company Websites as special Hypertexts
- Analyzing the Websites of U.S. Sugar and British Sugar
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The paper examines the characteristics of company websites as a specific type of hypertext within the context of the debate surrounding sugar and health. The focus is on the World Health Organisation (WHO) guidelines and the sugar industry's response in the years after 2003.
- Characteristics of hypertexts
- The WHO's guidelines on sugar intake
- The sugar industry's response to the WHO guidelines
- The analysis of company websites as hypertexts
- The role of textuality in understanding online communication
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction sets the stage for the study by outlining the objective of analyzing the characteristics of company websites as hypertexts in the context of the sugar and health debate. The chapter focuses on the WHO's guidelines for sugar intake and the contrasting views held by the sugar industry. It explores the arguments made by both sides, highlighting the industry's attempts to undermine the WHO's recommendations.
The following chapter delves into the concept of hypertexts and its seven standards of textuality. The discussion aims to provide a framework for analyzing the websites of U.S. Sugar and British Sugar. The chapter explores the key features of hypertexts, including their non-linear nature, multimodality, and interactivity. It outlines the seven standards of textuality, including cohesion, coherence, intentionality, acceptability, informativity, situationality, and intertextuality.
Schlüsselwörter (Keywords)
The paper explores the world of hypertext analysis, focusing on company websites as a specific text type. Key topics include the sugar and health debate, the WHO guidelines for sugar intake, the sugar industry's response to the WHO guidelines, and the application of the seven standards of textuality to understand online communication.
- Quote paper
- Henriette Frädrich (Author), 2016, Debating the Nutritional Value of Sugar. An Evaluation of the Websites of U.S. Sugar and British Sugar in Connection to the WHO Guidelines for Sugars Intake, Munich, GRIN Verlag, https://www.grin.com/document/337288
