It doesn’t matter if you are an enthusiastic fan of a soccer club, a professional worldclass athlete, the owner of a sports association or even “just” a person that follows the daily news about sport affaires: Sport has become one of the major topics of (almost) everybody’s life in the twenty‐first century.
Besides, sport can be related to as many aspects of life as possible. Nowadays, sportive activities or even sport events are significant motivations for planning your holidays and that is why sport and tourism achieve high synergies together.
Sport has also emerged as global mass entertainment, and is now one of the most powerful and far‐reaching communications platforms in the world. Global sport events offer the capacity and possibility to reach vast numbers of people worldwide.
By extension, high‐performance athletes have become global as they sell themselves to the bright public. And as a result, they become powerful ambassadors, spokespeople and role‐models. The creation of the term “sportainment” reflects the increasing importance of the entertaining sports industry.
Therefore, the aim of this paper is to examine the relation between sports and entertainment, sports and tourism as well as entertaining sports and tourism. I am going to concentrate my focus on the following questions:
– What is the importance of sports and how can it be related to tourism?
– What is “sportainment” and how can its relevance be described in the twenty‐first century?
– How does “sportainment” influence tourism?
– How does “sportainment” influence international sport events?
Hence, the first two chapters build the theoretical framework of this paper. Chapter two examines the importance of sports and the rising appearance of sports as tourism. Chapter three explains the term “sportainment”, gives examples and finally relates it to international tourism. Chapter four analyses the Olympic Winter Games of Vancouver 2010 as a global project towards an entertaining sport event and examines its tourism impacts.
Inhaltsverzeichnis (Table of Contents)
- 1. Introduction
- 2. Defining sports and important sports-related aspects
- 2.1. The importance of sports
- 2.2. Sport tourism
- 3. Sportainment – Facing a new dimension of sports
- 3.1. Explanation of sportainment
- 3.2. Sportainment and its relation to tourism
- 3.2.1. Sports-Cities and their impacts on tourism
- 3.2.2. Creating global destination image for a sport destination
- 4. Vancouver 2010 - An introduction
- 4.1. Vancouver 2010 - XXI Olympic Winter Games
- 4.2. Financing the Olympic Winter Games
- 4.2.1. Financial resources of the City of Vancouver for the Winter Games
- 4.2.2. Funding of the Venue Construction by the Vancouver Organizing Committee
- 4.2.3. Operational Expenditures by VANOC
- 4.3. Tourism impacts of the Winter Games
- 4.4. The Winter Games and their relation sportainment
- 4.4.1. The Winter Games in the media
- 4.4.2. Media programs of the Winter Olympic and Paralympics
- 4.5. The Winter Games as a global project
- 5. Summary and future prospects
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper aims to explore the relationship between sports and entertainment, sports and tourism, and the intersection of entertaining sports and tourism. It investigates the importance of sports in the 21st century, defines and analyzes "sportainment," and examines its influence on tourism and international sporting events. The Vancouver 2010 Winter Olympics serve as a case study.
- The significance of sports in the 21st century and its connection to tourism.
- The definition and relevance of "sportainment" in the modern context.
- The impact of "sportainment" on tourism.
- The influence of "sportainment" on international sporting events.
- The Vancouver 2010 Winter Olympics as a case study of a global, entertaining sporting event and its tourism impact.
Zusammenfassung der Kapitel (Chapter Summaries)
2. Defining sports and important sports-related aspects: This chapter delves into the multifaceted nature of sport, exploring its various definitions and interpretations. It acknowledges the lack of a universally accepted definition but presents existing attempts to characterize sports, emphasizing its dual nature as both a leisure activity and a professional pursuit. The chapter highlights the immense economic impact of sports globally, citing statistics on job creation, consumer expenditure, and revenue generation from major sporting leagues and events. It then transitions into the burgeoning field of sport tourism, defining it and underscoring its significance as a rapidly growing industry. The connection between the enjoyment and excitement of sporting events and their ability to draw tourists is clearly established.
3. Sportainment – Facing a new dimension of sports: This chapter introduces the concept of "sportainment," explaining its emergence as a reflection of the growing entertainment value of the sports industry. It details the ways in which sport events have become major global entertainment platforms, reaching vast audiences worldwide and fostering international connections. The chapter emphasizes the close relationship between sportainment and tourism, examining how global sporting events can be used to boost tourism in specific locations and cultivate a desirable global image for those places. The chapter explores the concept of "sports-cities" and their influence on tourism in detail.
Schlüsselwörter (Keywords)
Sport, tourism, sportainment, entertainment, international sporting events, Olympic Winter Games, Vancouver 2010, economic impact, global events, destination image, sports-cities.
Frequently Asked Questions: A Comprehensive Language Preview
What is the main topic of this document?
This document is a comprehensive preview of a paper exploring the relationship between sports, entertainment, and tourism. It uses the Vancouver 2010 Winter Olympics as a case study to analyze the concept of "sportainment" and its impact on tourism and global sporting events.
What topics are covered in the Table of Contents?
The Table of Contents includes an introduction, a definition of sports and its related aspects (including sport tourism), an exploration of sportainment and its relation to tourism (including the impact of sports cities and creating a global destination image), an introduction to the Vancouver 2010 Winter Olympics (covering financing, tourism impacts, media coverage, and its role as a global project), and a concluding summary and future prospects.
What are the key objectives and themes of the paper?
The paper aims to investigate the relationship between sports and entertainment, sports and tourism, and the intersection of entertaining sports and tourism. It defines and analyzes "sportainment," examining its influence on tourism and international sporting events. The Vancouver 2010 Winter Olympics serve as a case study to illustrate these themes.
What is "sportainment," and why is it important?
"Sportainment" refers to the growing entertainment value of the sports industry. The paper highlights its importance because it demonstrates how sporting events have become major global entertainment platforms, impacting tourism and international relations.
How does the paper define and discuss sports?
The paper acknowledges the lack of a universally accepted definition of sport but explores existing attempts to characterize it as both leisure activity and professional pursuit. It emphasizes the significant economic impact of sports globally, including job creation and revenue generation.
What is the role of sport tourism in the paper?
Sport tourism is presented as a rapidly growing industry, highlighting the connection between the enjoyment and excitement of sporting events and their ability to attract tourists. The paper examines how sport tourism is influenced by "sportainment."
What is the significance of the Vancouver 2010 Winter Olympics in this paper?
The Vancouver 2010 Winter Olympics serve as a central case study. The paper analyzes its financing, tourism impacts, media coverage, and its role as a global, entertaining sporting event illustrating the concepts of sportainment and its effect on tourism.
What are the chapter summaries provided in the preview?
The preview includes summaries of chapters defining sports and their related aspects (focusing on sport tourism and its economic impact), and the chapter introducing "sportainment" and its close relationship with tourism and the creation of "sports-cities."
What are the keywords associated with this paper?
The keywords are: Sport, tourism, sportainment, entertainment, international sporting events, Olympic Winter Games, Vancouver 2010, economic impact, global events, destination image, sports-cities.
- Citar trabajo
- Undine Handorf (Autor), 2012, Sportainment. Facing a new dimension of sports, Múnich, GRIN Verlag, https://www.grin.com/document/337593
