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Strategies and systematic implementation of innovation management for sustainable business success

An analysis of Google Inc.


Term Paper, 2016

19 Pages, Grade: 1,0


Excerpt


Contents

List of figures

1. Introduction

2. Delineation of concepts
2.1. Innovation
2.2. Corporate Entrepreneurship
2.3. Invention

3. Innovation strategies and its processes
3.1. Why is an integrated innovation strategy necessary?
3.2. Which elements are needed for innovation to occur?
3.3. Which process steps need to be implemented to adapt a sustainable innovation strategy?

4. Elements of the systematic implementation of the innovation model, based on Google Inc.
4.1. Executive Champions – Long Term Approach – Consistency
4.2. Operating Platform – Prosumer – Open Innovation
4.3. Cooperation – Mashups – Infrastructure – Acquisition
4.4. Innovation Culture – Employment Structure – Hard Work

5. Critical review

List of references III

Excerpt out of 19 pages

Details

Title
Strategies and systematic implementation of innovation management for sustainable business success
Subtitle
An analysis of Google Inc.
College
EBC University Düsseldorf
Grade
1,0
Author
Year
2016
Pages
19
Catalog Number
V338066
ISBN (eBook)
9783668274600
ISBN (Book)
9783668274617
File size
965 KB
Language
English
Keywords
Innovation Management, Alphabet, Google, Sustainability
Quote paper
Dennis Maurer (Author), 2016, Strategies and systematic implementation of innovation management for sustainable business success, Munich, GRIN Verlag, https://www.grin.com/document/338066

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