Extracto
Contents
List of figures
1. Introduction
2. Delineation of concepts
2.1. Innovation
2.2. Corporate Entrepreneurship
2.3. Invention
3. Innovation strategies and its processes
3.1. Why is an integrated innovation strategy necessary?
3.2. Which elements are needed for innovation to occur?
3.3. Which process steps need to be implemented to adapt a sustainable innovation strategy?
4. Elements of the systematic implementation of the innovation model, based on Google Inc.
4.1. Executive Champions – Long Term Approach – Consistency
4.2. Operating Platform – Prosumer – Open Innovation
4.3. Cooperation – Mashups – Infrastructure – Acquisition
4.4. Innovation Culture – Employment Structure – Hard Work
5. Critical review
List of references III
- Citar trabajo
- Dennis Maurer (Autor), 2016, Strategies and systematic implementation of innovation management for sustainable business success, Múnich, GRIN Verlag, https://www.grin.com/document/338066
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