This report is based on strategies which are utilized by the organization for creating long-term sustainable growth with competitive advantage. In this report, researcher has given its consideration upon UK automobile sector, especially BMW (British Motor Works) was taken into account.
Moreover, it will assist to understand internal & external strategy of BMW through critical analysis based on attractiveness & distinctness in automobile industry to suggest suitable strategy for the organization. For giving a deep understanding of corporate strategy & business strategy of BMW, Ansoff’s corporate strategy & Michael Porter competitive advantage strategy was taken into the account by the researcher as these strategies are most effective strategies in the case of BMW.
These strategies will assist to understand the market competencies & to measure the attractiveness of BMW which gives the company distinctive recognition in the automobile industry
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- INTRODUCTION
- AIM & OBJECTIVE
- CORPORATE STRATEGY
- Market Penetration
- Market Development
- Product Development
- Diversification
- CHOICE OF CORPORATE STRATEGY: MARKET PENETRATION
- BUSINESS STRATEGY
- Michael Porter's Competitive Strategy
- COST LEADERSHIP
- DIFFERENTIATION
- Focus or niche strategies
- Cost-focus strategy
- Differentiation-focus strategy
- CHOICE OF BUSINESS STRATEGY: COST LEADERSHIP
- Michael Porter's Competitive Strategy
- EVALUATION OF THE STRATEGY AND RECOMMENDATION
- SUITABILITY
- ACCESSIBILITY
- FEASIBILITY
- RECOMMENDATIONS CRITERIA
- REFERENCES
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to suggest appropriate corporate and business strategies for BMW, evaluating different options based on strategic models and concepts. The primary objective is to help BMW gain a competitive advantage in the automobile industry and identify strategies that contribute to sustainable growth and profitability.
- Corporate Strategy and Business Strategy
- Competitive Advantage in the UK Automobile Industry
- Analysis of Ansoff's Corporate Growth Strategy Matrix
- Application of Michael Porter's Competitive Advantage Strategy
- Evaluation Criteria for Strategy Selection
Zusammenfassung der Kapitel (Chapter Summaries)
The report begins by outlining the significance of strategic management in achieving long-term sustainable growth and creating a competitive advantage. It then delves into the context of the UK automobile industry, particularly focusing on BMW's strategies and market position. The report explores corporate strategy through the lens of Ansoff's Matrix, analyzing different product-market combinations to understand BMW's options for growth.
The report then shifts to business strategy, specifically examining Michael Porter's competitive advantage strategies, including cost leadership, differentiation, and focus strategies. The analysis assesses the suitability, accessibility, and feasibility of these strategies for BMW within the context of the UK automobile industry.
Schlüsselwörter (Keywords)
The report focuses on strategic management, corporate strategy, business strategy, competitive advantage, the UK automobile industry, Ansoff's matrix, Michael Porter's competitive advantage strategies, cost leadership, differentiation, focus strategies, and sustainable growth.
- Quote paper
- Kiran Kumar (Author), 2016, Strategic Management On BMW, Munich, GRIN Verlag, https://www.grin.com/document/338411
