Apple. Social Responsibility and Supply Chain Management

Hausarbeit, 2015

11 Seiten, Note: 1,3


Table of contents

1. Introduction


2. Definition of Corporate Social Responsibility

3. Product Life Cycle of iPhone
3.1. Raw materials
3.2. Supplier operations
3.3 Manufacturing process
3.4 Distribution
3.5 Consumer use
3.6 End of life
3.7 Garbage

4. CSR as a marketing tool ?

5. Conclusion and closing remarks

6. Bibliography

7. Declaration of independent work

1. Introduction


MacBook, iPad, iPhone, Apple Watch. Devices that determine my personal life and I do not want to miss anymore. These Products influence the way I communicate with my friends and family, how I browse the web, how I organize myself, how I capture important moments and even how I watch my fitness. On the one hand they are the gateway to the digital world and technical devices, on the other hand they are also very personal items,customizable and loyal companions, which are sometimes anthropomorphized by our society.

Apple, the company behind these innovative products became one of the most iconic brands of the world. The company is known for great design and a nice product experience. Apple tops Amazon, Facebook, Google, Microsoft and other big companies in Greenpeace’s Clean Energy Index, but was also criticized for incredibly high prices and poor working conditions for years[1].

So what’s behind these products, which are an indispensable part of our lives and what processes happen until we call them our own ?

Did children or the environment suffer, so that I could buy it ?

Is Apple really thinking so different, as they claim to do ?

Are they just “greening“ their image or are they really caring about their workers and the environment ?

Is that all overpriced crap with which they played me ?

These are the questions I am asking myself and I would like to address a few of them in this term paper.

2. Definition of Corporate Social Responsibility

“A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship through their waste and pollution reduction processes, by contributing educational and social programs, and by earning adequate returns on the employed resources.“[2]

So CSR means that companies don’t just focus on Profit, but also on the environment, their workers and how they contribute positively in the interests of society. But you should not forget that profit maximization and meeting the expectations of investors still are at the forefront. Consequently the business objectives and the responsibilities towards the society are in a constant conflict with each other.

Abbildung in dieser Leseprobe nicht enthalten

Graphic 1 : CSR

3. Product Life Cycle of iPhone

Abbildung in dieser Leseprobe nicht enthalten

Graphic 2 : life cycle




Ende der Leseprobe aus 11 Seiten


Apple. Social Responsibility and Supply Chain Management
Fachhochschule Aachen
ISBN (eBook)
954 KB
apple, social, responsibility, supply, chain, management
Arbeit zitieren
Ariharan Jeyarajah (Autor), 2015, Apple. Social Responsibility and Supply Chain Management, München, GRIN Verlag,


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