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ABSTRACT
1. INTRODUCTION
2. BACKGROUND
2.1. GREEN PRODUCTS
2.2. EUROPEAN ENVIRONMENTAL POLICIES AND STATISTICS
2.3. TRANSITION FROM INDUSTRIAL TO SERVICE ECONOMY
2.3.1. Consumer behaviour
2.3.2. Lock-in effects
2.3.3. Governmental strategies
2.3.4. Diffusion dynamics
3. DESCRIPTION AND OBJECTIVES
4. METHODOLOGY APPLIED
4.1. AGENT-BASED SIMULATIONS
4.2. SENSITIVITY ANALYSIS
5. THE SIMULATION MODEL OF CO-EVOLVING FIRMS AND CONSUMERS
5.1. MODEL STRUCTURE
5.1.1. Simulation of firm behaviour (nF)
5.1.2. Simulation of consumer behaviour (nC)
6. RESULTS OF THE MODEL EXPERIMENTS
6.1. FIXED PRODUCT RANGE
6.2. DEVELOPMENT OF PRODUCTS
6.3. SENSITIVITY ANALYSIS
7. SIMILAR STUDIES
7.1. OVERVIEW OF SIMILAR STUDIES
7.2. METHODOLOGY USED IN SIMILAR STUDIES
8. CONCLUSION
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- Alexandra Barokova (Autor)Miroslava Jergušová (Autor), 2013, Agent-based stimulating diffusion of green products. Behavioural characteristics of consumers and firms, Múnich, GRIN Verlag, https://www.grin.com/document/340146
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