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Table of contents
Introduction
1. HBR Case Study: Getting Employees Excited About New Directions
1.1 Connect organizational purpose with individual meaning
1.2 Embrace leadership as a collective accountability
1.3 Find your collective voice
1.4 Unleash new energy
2. Change Management at its Best: A literary approach
2.1 The Problem of successful Change Management
2.2 A long Road to successful Change Management
2.3 Making Change Management Stick
2.4 Leading Change Management
3. A practical approach to the HBR Case Study
3.1 The Right Attempt in the very beginning of Change Process
3.2 Suggestions for Sustainable Success
3.3 Solution for Sustainable Success
Bibliography
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- Sanel Muranovic (Author), 2015, Change Management. A Case Study Analysis of Harvard Business Review's "Getting Employees Excited About a New Direction", Munich, GRIN Verlag, https://www.grin.com/document/341458
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