Change is the norm and flexibility is a requirement, so be prepared to deal with it. A very meaningful sentence nowadays. Organizations and companies all over the world are confronted with change and the question, how to manage it.
Threatening external influences force organizational culture to arrange themselves with permanent change processes. Even if there are no evident problems brewing. Imminent external disruptions, like new competitors or technology, the own cost structure or economy depression, can take the organization by surprise too fast. One way to deal with change is to prevent problems that weren’t tangible but could arise from different change processes in- and outside the organization.
This individual seminar paper is structured in by comparing the academically approach from well-known economics literature with an actual case study with a practical approach. In this context it is about a Harvard Business Review article of November 20th 2015 called “Getting Employees Excited About a New Direction” by Douglas A. Ready. The main goal will be to analyse the change process with a reference to different theories and perspectives following by a practical transfer with possible suggestions or solutions.
Table of contents
Introduction
1. HBR Case Study: Getting Employees Excited About New Directions
1.1 Connect organizational purpose with individual meaning
1.2 Embrace leadership as a collective accountability
1.3 Find your collective voice
1.4 Unleash new energy
2. Change Management at its Best: A literary approach
2.1 The Problem of successful Change Management
2.2 A long Road to successful Change Management
2.3 Making Change Management Stick
2.4 Leading Change Management
3. A practical approach to the HBR Case Study
3.1 The Right Attempt in the very beginning of Change Process
3.2 Suggestions for Sustainable Success
3.3 Solution for Sustainable Success
Bibliography
- Quote paper
- Sanel Muranovic (Author), 2015, Change Management. A Case Study Analysis of Harvard Business Review's "Getting Employees Excited About a New Direction", Munich, GRIN Verlag, https://www.grin.com/document/341458
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