Starbucks. Evolution of the Company's Marketing Plan


Term Paper, 2010

13 Pages


Excerpt


Table of Contents

Situation analysis

Product line extension
Instant coffee data

Starbucks Via Market Strategy

Customer profile and SWOT analysis

Competition

Marketing Objectives
Financial Objectives
Target Marketing
Positioning
Customer Service
Advertising

Marketing Mix

Individual critical reflection

Bibliography

Excerpt out of 13 pages

Details

Title
Starbucks. Evolution of the Company's Marketing Plan
Course
Marketing
Author
Year
2010
Pages
13
Catalog Number
V345121
ISBN (eBook)
9783668353381
ISBN (Book)
9783668353398
File size
684 KB
Language
English
Keywords
starbucks, evolution, company, marketing, plan
Quote paper
Fotini Mastroianni (Author), 2010, Starbucks. Evolution of the Company's Marketing Plan, Munich, GRIN Verlag, https://www.grin.com/document/345121

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Title: Starbucks. Evolution of the Company's Marketing Plan



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