Companies are often slow to find the way to use a new technology without "strangling" it through excessive control. In the first years of the Internet up to the late 1990s, many companies feared that workers would waste their time surfing aimlessly, so they tried to control their access to it. While some employees were surfing aimlessly indeed, many of them have found ways to exploit the power of the Internet to improve their work, and the Internet quickly evolved as a valuable source of information, an excellent research and competition monitoring tool.
The latest technological innovation that occurred in the workplace is the social media - Facebook, LinkedIn, Twitter, Ning, Plaxo, Hi5 and Second Life – which they revolutionized the way we communicate, create networks and exchange information.
Inhaltsverzeichnis (Table of Contents)
- Utilizing the Power of Social Networking
- Your company - an e-shop...
- Effects of Social Networking
- Productivity
- Cooperation
- Knowledge Management...
- Innovation.....
- Alignment and Commitment of Employees..........\nRecruitment.
- Reputation Management.
- Marketing Branding / Public Relations
- Business Continuity and Disaster Management...
- Suggestions your company.
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This text explores the impact of social networking on organizational performance, particularly focusing on its potential to enhance productivity, cooperation, knowledge management, innovation, and employee engagement. It examines how companies, specifically e-shops, are leveraging social media platforms to improve business operations, engage with customers, and adapt to changing market dynamics.
- The benefits of social media for organizational performance
- The adoption and implementation of social media in e-commerce
- The changing landscape of customer engagement and marketing
- The potential of social media for knowledge sharing and innovation
- The challenges and opportunities associated with social media integration
Zusammenfassung der Kapitel (Chapter Summaries)
- Utilizing the Power of Social Networking: This chapter provides an overview of the emergence of social media and its potential impact on businesses. It highlights how companies were initially apprehensive about internet access but have now embraced its power as a tool for research, information gathering, and communication.
- Your company - an e-shop...: This chapter focuses on the e-commerce industry and its evolving strategies in the face of economic challenges. It highlights the shift towards social media marketing and the cost-effectiveness of engaging customers through platforms like blogs and social media.
- Effects of Social Networking: This chapter delves into the specific effects of social media on organizational performance. It examines how social media can enhance productivity, facilitate cooperation, improve knowledge management, drive innovation, and enhance employee engagement.
- Suggestions your company.: This chapter provides practical suggestions for companies looking to integrate social media into their operations. It emphasizes the importance of employee empowerment, utilizing expertise, and embracing new communication channels.
Schlüsselwörter (Keywords)
The text focuses on the impact of social media on organizational performance, particularly in the context of e-commerce. Key terms and concepts include social networking, organizational performance, e-commerce, customer engagement, knowledge management, innovation, employee engagement, and open innovation.
- Quote paper
- Fotini Mastroianni (Author), 2010, Assessing the Impact of Social Networks on Organisational Performance, Munich, GRIN Verlag, https://www.grin.com/document/346694
