Extrait
Table of Contents
1. Introduction
1.1 Problem Statement and Research Objectives
1.2 Approach
2. Background
2.1 Terminology
2.2 Consumer tribes, brand tribes and brand communities
3. Brand Tribes' Characteristics
4. Types of Brand Tribes
5. Relationships in the brand tribalism
5.1 Relationship between the consumer and the brand
5.2 Relationships between the customers
6. Application in the marketing practice
6.1 Application of the concept to the marketing management ...
6.2 Advantages and disadvantages of tribal marketing
7. State of the Art
7.1 Research Findings on Brand Tribalism
7.2 Best Practice Example
7.3 Application of Brand Tribalism and Tribal Marketing by Forty Agency
8. Conclusion
8.1 Summary and Discussion of Findings
8.2 Limitations
8.3 Outlook and Implications for Future Research
9. Bibliography
Appendix
- Citation du texte
- Alisa Zayasenko (Auteur), 2012, Brand Tribalism. Theoretical Foundation and Practical Application, Munich, GRIN Verlag, https://www.grin.com/document/353815
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