Intercultural Business Case. The "Chocolate Value Chain"


Essay, 2016

10 Pages, Grade: 2,2


Abstract or Introduction

The most successful product of “Schokoladenmanufaktur GmbH” is the award-winning “Dark Surfin Chocolate” and can only be produced with the unique cacao beans of the island Halmahera. For that reason, there is an ethical issue by confronting two different national cultures: the German culture and the Indonesian culture, which mainly belongs to the Asian Continent. This essay discusses what needs to be taken into consideration when undergoing business internationally and focuses on analyzing the Ethical Issues and the dimensions of Trompenaar's model.

Details

Title
Intercultural Business Case. The "Chocolate Value Chain"
College
International School Of Management, Campus Frankfurt
Grade
2,2
Author
Year
2016
Pages
10
Catalog Number
V354867
ISBN (eBook)
9783668410978
ISBN (Book)
9783668410985
File size
458 KB
Language
English
Keywords
intercultural, business, case, chocolate, value, chain
Quote paper
Julia Schneider (Author), 2016, Intercultural Business Case. The "Chocolate Value Chain", Munich, GRIN Verlag, https://www.grin.com/document/354867

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