The most successful product of “Schokoladenmanufaktur GmbH” is the award-winning “Dark Surfin Chocolate” and can only be produced with the unique cacao beans of the island Halmahera. For that reason, there is an ethical issue by confronting two different national cultures: the German culture and the Indonesian culture, which mainly belongs to the Asian Continent. This essay discusses what needs to be taken into consideration when undergoing business internationally and focuses on analyzing the Ethical Issues and the dimensions of Trompenaar's model.
Inhaltsverzeichnis (Table of Contents)
- Ethical Issues
- The dimensions of Trompenaar's model.
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This case study examines the ethical challenges arising from cultural differences in the context of a German company operating in Indonesia, specifically focusing on the 'Schokoladenmanufaktur GmbH' and its procurement team. The study delves into the complexities of communication and cultural misunderstandings, exploring the potential impact on both profitability and ethical conduct.
- Cultural Differences and Misunderstandings
- Ethical Decision-Making in International Business
- The Role of Communication in Managing Cultural Diversity
- Corporate Social Responsibility and Ethical Codes of Conduct
- The Importance of Trust and Relationship Building in Cross-Cultural Contexts
Zusammenfassung der Kapitel (Chapter Summaries)
- Ethical Issues: This chapter introduces the case study, focusing on the 'Schokoladenmanufaktur GmbH' and its operations in Indonesia. The chapter highlights the ethical challenges faced by the German managers in navigating cultural differences with Indonesian workers, specifically focusing on communication styles and expectations.
Schlüsselwörter (Keywords)
This case study emphasizes the importance of intercultural business practices, ethical decision-making, communication strategies, corporate social responsibility, and cultural sensitivity in international business operations. It explores the significance of understanding and respecting cultural differences to achieve successful business outcomes while adhering to ethical principles.
- Quote paper
- Julia Schneider (Author), 2016, Intercultural Business Case. The "Chocolate Value Chain", Munich, GRIN Verlag, https://www.grin.com/document/354867
