Résumé ou Introduction
The most successful product of “Schokoladenmanufaktur GmbH” is the award-winning “Dark Surfin Chocolate” and can only be produced with the unique cacao beans of the island Halmahera. For that reason, there is an ethical issue by confronting two different national cultures: the German culture and the Indonesian culture, which mainly belongs to the Asian Continent. This essay discusses what needs to be taken into consideration when undergoing business internationally and focuses on analyzing the Ethical Issues and the dimensions of Trompenaar's model.
- Citation du texte
- Julia Schneider (Auteur), 2016, Intercultural Business Case. The "Chocolate Value Chain", Munich, GRIN Verlag, https://www.grin.com/document/354867
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