Snapchat as an innovative service

An analysis

Leseprobe

Introduction

Characteristics of Snapchat
Definition of the service
Main features
Market-creating capacity
Successfulness of the innovation

Business model evolution
Snapchat 1.0
Snapchat 2.0
Snap Inc. and the years to come
Novel dimensions of the service

Sectoral competitive environment
Means of appropriation
Existing competitors in the market

The demand
Diffusion rate
Target market and current and future customers
Perceived service quality

Concluding remarks

References

Appendix

Ende der Leseprobe aus 22 Seiten

Details

Titel: Snapchat as an innovative service
Untertitel: An analysis
Hochschule: Università Commerciale Luigi Bocconi
Veranstaltung: Innovation in Services
Note: 1.0
Autoren: Benyi Heider (Autor:in)Carla Sofia Simões (Autor:in)Caroline Gram (Autor:in)
Jahr: 2017
Seiten: 22
Katalognummer: V355189
ISBN (eBook): 9783668426603
ISBN (Buch): 9783668426610
Dateigröße: 1093 KB
Sprache: Englisch
Schlagworte: Innovation, Service innovation, Snapchat, Snap, case study, Innovation management, Measure innovation, Evan Spiegel, Innovation in services

Arbeit zitieren: Benyi Heider (Autor:in)Carla Sofia Simões (Autor:in)Caroline Gram (Autor:in), 2017, Snapchat as an innovative service, München, GRIN Verlag, https://www.grin.com/document/355189

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