This bibliography uses six peer-reviewed journals to examine various strategies adopted by higher education institutions to promote the recruitment and retention of students. It also analyzes both positive and negative factors that may influence such strategies.
Table of Contents
Little, Michael W., Dennis O'Toole, and James Wetzel. 1997. "The Price Differential's Impact on Retention, Recruitment, and Quality in a Public University." Journal of Marketing for Higher Education 8 (2): 37-51.
Dumas-Hines, Frances A., Lessie L. Cochran, and Ellen U. Williams. “Promoting diversity: recommendations for recruitment and retention of minorities in higher education”. College Student Journal 35, no.3 (2001): 433+.
Wang, A., Espinosa C., Long C., and Patel A. (2005). Team leaders and the honors freshman-year experience (1). Honors in Practice 1, 129+.
Elliott, Kevin M. and Margaret A. Healy. 2001. "Key Factors Influencing Student Satisfaction Related to Recruitment and Retention." Journal of Marketing for Higher Education 10 (4): 1-11.
Walker, L. S. (1999). Bridging the Gap: Students’ Role in Recruitment and Retention. Guidance & Counseling, 15(1), 13.
Goralski, Margaret A., and Ahmad Tootoonchi. “Recruitment of International Students to the United States: Implications for institutions of higher education”. International Journal of Education Research 10, no.1 (2015): 53+.
Research Objectives and Themes
This annotated bibliography explores various strategic approaches utilized by higher education institutions to optimize student recruitment and retention, while critically evaluating both the positive drivers and negative obstacles that influence these institutional outcomes.
- Analysis of economic and business-oriented marketing strategies in higher education.
- Evaluation of social and academic integration programs, including mentorship and student ambassador initiatives.
- Examination of diversity-focused recruitment and retention strategies for minority student populations.
- Investigation of global and domestic factors, including technology and reputation, affecting international student recruitment.
- Synthesis of factors influencing student satisfaction and their subsequent impact on persistence and attrition rates.
Excerpt from the Publication
The Price Differential's Impact on Retention, Recruitment, and Quality in a Public University
This paper explores price differential marketing strategy as a way of attracting students to promote recruitment and retention in higher education institutions. It also makes note of the reasons why such a strategy is not used by institutions, and also how the strategy may prove to be efficient if properly communicated to the public (especially students). The article makes reference to the impact of tuition costs on student admissions and retention as well its relations to quality education. It therefore seeks to explain student recruitment and retention from a business point of view.
The article is useful because it takes into consideration how the perceived future benefits of higher education by students affect their enrolment and retention in these institutions. Meaning, students rely on the advantages and disadvantages of higher education –including salaries, importance and availability of jobs and future status –to determine their interest or willingness to enroll and remain in such institutions irrespective of the cost. The use of the price differential strategy also serves as a way to increase the resource flexibility of the institutions, give a perception of increased quality –business-wise, it refers to a price and quality relationship that promote brand positioning –and improve accountability. On the other hand, in the case where students are not impressed with the future benefits, the high tuition cost becomes another reason affecting recruitment and retention. There is also the problem of implementing such strategies as well as the reluctance of other institutions (competition) to adopt such strategies.
Summary of Chapters
Little, Michael W., Dennis O'Toole, and James Wetzel: This entry evaluates how price differential strategies affect student enrollment decisions and institutional resource management from a business perspective.
Dumas-Hines, Frances A., Lessie L. Cochran, and Ellen U. Williams: The chapter focuses on promoting diversity in higher education by reviewing methods like financial incentives and academic mentoring to prevent student isolation.
Wang, A., Espinosa C., Long C., and Patel A.: This section introduces the Team Leader program as a social and academic integration tool designed to support freshman students and reduce early-year attrition.
Elliott, Kevin M. and Margaret A. Healy: The analysis centers on the nexus between student satisfaction and educational experience, emphasizing the role of performance gaps in student retention.
Walker, L. S.: This chapter examines the three-stage "inviting, involving, and integrating" model, highlighting the role of student ambassadors in facilitating a successful transition for newcomers.
Goralski, Margaret A., and Ahmad Tootoonchi: The final chapter evaluates the challenges of international student recruitment, including the influence of institutional reputation and the disruptive impact of distance learning.
Keywords
Higher Education, Student Recruitment, Student Retention, Attrition, Academic Integration, Social Integration, Marketing Strategy, Tuition Costs, Student Satisfaction, Mentorship, Diversity, International Students, Student Ambassadors, Institutional Reputation, Educational Experience.
Frequently Asked Questions
What is the primary focus of this bibliography?
This work examines strategies and factors influencing the recruitment and retention of students within higher education institutions, using peer-reviewed research to analyze various institutional approaches.
What are the central themes discussed in these documents?
The core themes include business-oriented marketing, student-led mentorship programs, the importance of academic and social integration, and the specific challenges regarding international student enrollment.
What is the overarching research goal?
The goal is to provide a comprehensive overview of how institutions can effectively manage student lifecycles, from initial recruitment to long-term retention, by understanding student perceptions and institutional strategies.
Which scientific methods are primarily represented?
The bibliography draws upon literature reviews, statistical data analysis, and qualitative research evaluating existing institutional programs and marketing models.
What topics are covered in the main section?
The main sections cover the financial impact of tuition, the role of minority-focused support, the effectiveness of student peer-mentoring, and the influence of student satisfaction on persistence.
Which keywords best characterize this work?
Key terms include Student Retention, Higher Education, Academic Integration, Mentorship, Student Recruitment, and Educational Satisfaction.
How does the "Team Leader" program contribute to retention?
It utilizes experienced students to provide academic and social guidance to freshmen, helping them feel more connected and supported during their critical first year.
What role do "caring connectors" play in student transition?
These student ambassadors act as vital links between prospective students and the institution, using a structured three-stage model to foster a sense of belonging and community.
Why is international student recruitment considered a competitive field?
It is influenced by global reputation, technological alternatives like distance learning, and the varying perceptions of a country's academic system, requiring institutions to differentiate themselves significantly.
- Quote paper
- Mary Fiagbe (Author), 2016, Student recruitment and retention in higher education, Munich, GRIN Verlag, https://www.grin.com/document/355921
