This bibliography uses six peer-reviewed journals to examine various strategies adopted by higher education institutions to promote the recruitment and retention of students. It also analyzes both positive and negative factors that may influence such strategies.
Table of Contents
- Mentorship and Learning
- Recruitment in Higher Education
Objectives and Key Themes
This annotated bibliography explores strategies employed by higher education institutions to enhance student recruitment and retention. It analyzes both positive and negative factors that influence these strategies, drawing upon six peer-reviewed journal articles.
- The impact of price differential marketing on student recruitment and retention.
- Strategies for promoting diversity in higher education.
- The importance of academic and social integration for student success.
- The role of mentoring programs in supporting student transition to higher education.
- The influence of demographic factors, family background, and student perceptions on enrollment and retention.
Chapter Summaries
Little, Michael W., Dennis O'Toole, and James Wetzel. 1997. "The Price Differential's Impact on Retention, Recruitment, and Quality in a Public University." Journal of Marketing for Higher Education 8 (2): 37-51.
This article examines the use of price differential marketing as a strategy to attract and retain students in higher education. It explores the reasons why this strategy is not widely adopted and analyzes its potential effectiveness when communicated effectively to the public. The article also discusses the impact of tuition costs on student admissions and retention, as well as its relationship to the quality of education, offering a business perspective on student recruitment and retention.
Dumas-Hines, Frances A., Lessie L. Cochran, and Ellen U. Williams. "Promoting diversity: recommendations for recruitment and retention of minorities in higher education". College Student Journal 35, no.3 (2001): 433+.
This article provides recommendations for promoting diversity in higher education through recruitment and retention strategies. It explores various methods, including financial incentives, outreach programs, university marketing, academic mentoring, cultural diversity training, and self-esteem image activities, to encourage student enrollment and prevent self-isolation, a factor contributing to low retention.
Wang, A., Espinosa C., Long C., and Patel A. (2005). Team leaders and the honors freshman-year experience in honors. Honors Practice 1, 129+.
This article emphasizes the need for both academic and social integration to prevent student attrition, particularly during the freshman year. It introduces the Team Leader program, which utilizes current students as mentors, guides, and resources for incoming students. The article highlights the importance of experience in mentoring and the training provided to team leaders to equip them for their roles.
Keywords
This annotated bibliography focuses on key themes and concepts related to student recruitment and retention in higher education, including price differential marketing, diversity promotion, student integration, mentoring programs, and the impact of demographic factors and student perceptions on enrollment and retention.
- Citation du texte
- Mary Fiagbe (Auteur), 2016, Student recruitment and retention in higher education, Munich, GRIN Verlag, https://www.grin.com/document/355921
