Grin logo
en de es fr
Shop
GRIN Website
Publish your texts - enjoy our full service for authors
Go to shop › Business economics - Offline Marketing and Online Marketing

Content Marketing in the 21st century

Is Coca Cola pioneering modern marketing with its new "no labels" campaign?

Title: Content Marketing in the 21st century

Seminar Paper , 2016 , 17 Pages , Grade: 1,0

Autor:in: Lisa Wiechert (Author)

Business economics - Offline Marketing and Online Marketing
Excerpt & Details   Look inside the ebook
Summary Excerpt Details

This essay will analyse Coca Colas Marketing campaign “no Labels”, focusing on the importance of Content Marketing in connection with current events. In addition it will answer the question if it is possible for other companies to follow given example.

Excerpt


Inhaltsverzeichnis (Table of Contents)

  • Introduction
  • Content Marketing
    • History and definition of Content Marketing
    • Increase of Content Marketing - from “Push-“ to “Pull-Marketing”
      • Modern Values
      • Consumers attitude
    • Content Marketing as key to success in the modern marketing environment or just another trend?
  • Coca Cola
    • History
    • Facts and Figures
    • “Content 2020”
  • „No Label“ campaign
    • Outline
    • Analysis
      • Time and Place
      • Social Media Airing
      • Brand recognition
      • Coca Cola's 70%, 20% and 10% marketing budget rule.
    • Results
  • Possibility of other companies to follow Coca Cola's lead
  • Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This essay examines Coca Cola's “No Labels” marketing campaign, focusing on the importance of Content Marketing in connection with current events. It explores the evolution of Content Marketing from "Push" to "Pull" marketing, considering the role of modern values and consumer behavior. Furthermore, it seeks to determine the feasibility of other companies following Coca Cola's example.

  • Content Marketing and its historical development
  • Modern values and consumer behavior in the digital age
  • The rise of "Pull" marketing and its implications for companies
  • Coca Cola's "No Labels" campaign as a case study for Content Marketing
  • The potential for other companies to adopt similar strategies

Zusammenfassung der Kapitel (Chapter Summaries)

The introduction explores the idea of first impressions and how they are often based on superficial judgments. It introduces Coca Cola's “No Labels” campaign, which aimed to challenge preconceived notions and encourage deeper connections. The chapter on Content Marketing delves into its historical development and evolution, discussing the transition from "Push" to "Pull" marketing. This shift is linked to changing consumer values, digital technologies, and the desire for two-way communication. The chapter on Coca Cola provides background information on the company, its marketing strategy, and its “Content 2020” initiative. The "No Labels" campaign is then examined in detail, analyzing its time and place, social media presence, brand recognition, and results.

Schlüsselwörter (Keywords)

Content Marketing, “Push” Marketing, “Pull” Marketing, modern values, consumer behavior, digital technologies, Coca Cola, “No Labels” campaign, brand awareness, social media, marketing strategy.

Excerpt out of 17 pages  - scroll top

Details

Title
Content Marketing in the 21st century
Subtitle
Is Coca Cola pioneering modern marketing with its new "no labels" campaign?
College
Academy for the Medical-Technical Laboratory Service of the State Steiermark Graz
Grade
1,0
Author
Lisa Wiechert (Author)
Publication Year
2016
Pages
17
Catalog Number
V357859
ISBN (eBook)
9783668427426
ISBN (Book)
9783668427433
Language
English
Tags
content marketing marketing coca cola Seminararbeit marketing online web 2.0 werbung image crs social corporate responsibility corporate anitrassism
Product Safety
GRIN Publishing GmbH
Quote paper
Lisa Wiechert (Author), 2016, Content Marketing in the 21st century, Munich, GRIN Verlag, https://www.grin.com/document/357859
Look inside the ebook
  • Depending on your browser, you might see this message in place of the failed image.
  • https://cdn.openpublishing.com/images/brand/1/preview_popup_advertising.jpg
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
Excerpt from  17  pages
Grin logo
  • Grin.com
  • Payment & Shipping
  • Contact
  • Privacy
  • Terms
  • Imprint