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Diffusion of Service Innovation. Innovation patterns of the Netflix and Uber services

Name: Diffusion of Service Innovation. Innovation patterns of the Netflix and Uber services
Price: 17.95 EUR
Availability: InStock
Author: Felix Zappe
ISBN: 978-3-668-43185-0

Studienarbeit, 2017

30 Seiten, Note: 2,3

Felix Zappe (Autor:in)

Leseprobe

Content

Tables, figures and equations

1 Services - Theoretical background 1.1 Services – characteristics and definition 1.2 The service-dominant logic

2 Innovation – Theoretical background 2.1 Innovation term and the traditional innovation process 2.2 Approaches to innovation diffusion 2.3 Service innovation approach to innovation diffusion

3 Examples: The innovations and diffusions of Netflix and Uber

4 Conclusion

References

Appendix

Appendix I – Further explanations on the S-D logic

Appendix II – Product Life Cycle and Hype Cycle

Appendix III – The Bass Model

Appendix IV – The service innovation patterns and roles

Appendix V –Innovation dimensions vs. innovation patterns matrix

Ende der Leseprobe aus 30 Seiten

Details

Titel: Diffusion of Service Innovation. Innovation patterns of the Netflix and Uber services
Hochschule: University of Malta (Edward de Bono Institute)
Veranstaltung: Adaption and Diffusion of Innovations
Note: 2,3
Autor: Felix Zappe (Autor:in)
Jahr: 2017
Seiten: 30
Katalognummer: V358172
ISBN (eBook): 9783668431843
ISBN (Buch): 9783668431850
Dateigröße: 7965 KB
Sprache: Englisch
Schlagworte: Netflix, Uber, Innovationen, Innovation, Innovationmanagement, service, service innovation, pattern, capabilities

Arbeit zitieren: Felix Zappe (Autor:in), 2017, Diffusion of Service Innovation. Innovation patterns of the Netflix and Uber services, München, GRIN Verlag, https://www.grin.com/document/358172

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